Videos & Webinars


Moving Communications to the Center of Company Strategy

Managing Executive Expectations and Creating a Valuable PR Measurement Program

Creating SMART-ER Goals for Your PR Measurement Framework

Communications Budgeting: Measurement is Your Infrastructure

3 Key Components of a World-Class Measurement Program

Use data and Measurement to Find Quality Influencers

The Barcelona Principles 2.0 Explained


Shaping Communications at First Data Using a World Class Measurement Strategy

As communicators continue to define and refine their roles as strategic partners, they are succeeding by using data to build and execute great strategy.

Is Attribution the Next AVE?

Some communicators are feeing pressure to prove the impact of their efforts with a dollar value, but there are still more questions than answers around attribution.

Communicators as Brand Value Creators

It’s an exciting time to be a PR pro. The communications function is rapidly evolving and next-gen communicators are becoming essential strategic partners to the business in the process.

How to Design a PR Measurement Plan Tied to Business Goals

Many communications and PR practitioners today are feeling pressure to prove how their work is impacting the broader business. 

How to Stay Relevant as a Communications Executive in 2020

The rate of change within Communications and Marketing organizations has never been higher, as leaders in this field are increasingly being asked to tie their efforts back to key corporate goals. 

About PublicRelay

PublicRelay is the most trusted media analytics solution for communications and marketing professionals at the world’s most recognizable consumer and business brands, associations, universities, and government agencies. Our clients confidently use our media analysis to plan and measure influencer engagement, reputation management, competitive landscape, and message pull-through. Known for its innovation, superior data quality, and actionable insights, PublicRelay delivers accurate answers to your strategic business questions to help you do what is next.