Videos & Webinars
Videos
3 Key Components of a World-Class Measurement Program
Communications Budgeting: Measurement is Your Infrastructure
Use data and Measurement to Find Quality Influencers
Creating SMART-ER Goals for Your PR Measurement Framework
The Barcelona Principles 2.0 Explained
Managing Executive Expectations and Creating a Valuable PR Measurement Program
Webinars
Shaping Communications at First Data Using a World Class Measurement Strategy
As communicators continue to define and refine their roles as strategic partners, they are succeeding by using data to build and execute great strategy.
Is Attribution the Next AVE?
Some communicators are feeing pressure to prove the impact of their efforts with a dollar value, but there are still more questions than answers around attribution.
Communicators as Brand Value Creators
It’s an exciting time to be a PR pro. The communications function is rapidly evolving and next-gen communicators are becoming essential strategic partners to the business in the process.
How to Design a PR Measurement Plan Tied to Business Goals
Many communications and PR practitioners today are feeling pressure to prove how their work is impacting the broader business.
How to Stay Relevant as a Communications Executive in 2020
The rate of change within Communications and Marketing organizations has never been higher, as leaders in this field are increasingly being asked to tie their efforts back to key corporate goals.
About PublicRelay
PublicRelay is the most trusted media analytics solution for communications and marketing professionals at the world’s most recognizable consumer and business brands, associations, universities, and government agencies. Our clients confidently use our media analysis to plan and measure influencer engagement, reputation management, competitive landscape, and message pull-through. Known for its innovation, superior data quality, and actionable insights, PublicRelay delivers accurate answers to your strategic business questions to help you do what is next.