[Whitepaper] Demonstrating the Value of Communications

PublicRelay’s guide to connecting communications work to business results

Show your impact.

You know the value of your communications work. But do you have the data to show its full impact on achieving business outcomes?

Communications leaders know that it takes more than fully automated media measurement tools to generate the depth of data necessary to establish a credible link between PR outputs and business results.

For that, you need a PR attribution strategy built on quality data, which can only be achieved through the most advanced media analytics technology paired with the nuance and accuracy of human insight.

With the right data, you can then develop a PR attribution plan that accurately measures the best outputs, outtakes, and outcomes to prove your impact.

Read the complete guide to learn how PublicRelay’s PR attribution strategy can help you to demonstrate your impact and expand your influence!

PR attribution

Demonstrating the Value of Communications - Download Now!

About PublicRelay

PublicRelay is the most trusted media analytics solution for communications and marketing professionals at the world’s most recognizable consumer and business brands, associations, universities, and government agencies. Our clients confidently use our media analysis to plan and measure influencer engagement, reputation management, competitive landscape, and message pull-through. Known for its innovation, superior data quality, and actionable insights, PublicRelay delivers accurate answers to your strategic business questions to help you do what is next.