Data-Driven Communications in 2018


This survey is a partnership initiative between PR News and PublicRelay.

Communicators Put a Premium on Insightful, Comprehensive Data over Cost and Speed.

To gain a better understanding of the role of measurement and media in Communications and PR News, PublicRelay surveyed over 400 corporate and agency communicators.

Access the full report and discover the growing role that data is playing in communication strategy and how your peers are using it today!

  • Insight and Comprehensiveness are Crucial – 62% of respondents desire more insightful media intelligence.
  • There’s a Pressure to Prove Impact – 83% of communicators must defend or are preparing to defend their decisions using data.
  • Communicators Struggle to Make Sense of the Data – 35% of communicators say the biggest pain point is collecting data and not having enough training to garner insight.

About PublicRelay

PublicRelay is the most trusted media analytics solution for communications and marketing professionals at the world’s most recognizable consumer and business brands, associations, universities, and government agencies. Our clients confidently use our media analysis to plan and measure influencer engagement, reputation management, competitive landscape, and message pull-through. Known for its innovation, superior data quality, and actionable insights, PublicRelay delivers accurate answers to your strategic business questions to help you do what is next.