Cutting Through the Communications Data Wilderness

The Road to the C-Suite is Paved with Communications Data

Gone are the days when communicators can shy away from measurement.

This five-part report from PR News and PublicRelay, featuring commentary from AbbVie, ADP, Aflac, Dignity Heatlh, PNC, and many more top-tier organizations, seeks to help communicators become business leaders.

  • Common Issues with Measuring Communications Data – How communicators are going beyond measuring ROI and transforming data into actionable insights
  • The Big Answers You Need to Impact Your Bottom Line – Explore case studies from communications leaders of the world’s largest organizations
  • Reputation Management Challenges – How communicators are overcoming these hurdles with proactive initiatives
  • Communications Traits – What traits the next generation of communicators should embody

About PublicRelay

PublicRelay is the most trusted media analytics solution for communications and marketing professionals at the world’s most recognizable consumer and business brands, associations, universities, and government agencies. Our clients confidently use our media analysis to plan and measure influencer engagement, reputation management, competitive landscape, and message pull-through. Known for its innovation, superior data quality, and actionable insights, PublicRelay delivers accurate answers to your strategic business questions to help you do what is next.