Resources
Videos
Case Studies
eGuides and Reports
The State of
Data-Driven Communications 2020
See how over 300 leading communicators rely on media analysis to guide PR strategy in this joint survey from PublicRelay & PR News
PR News Research Report: The State of Data-Driven Communications 2018
The second edition Research Report from PR News in partnership with PublicRelay
How to Measure Public Relations Success with PR Attribution
4 Keys to Proving Your Value and Improving Campaign Effectiveness
Cutting Through the Communications Data Wilderness
The Data-Driven Influencer Strategy
Building relationships and delivering results with media insights
Use Competitive Intelligence to Build a Better Communication Strategy
PR News Research Report: The State of Data-Driven Communication Strategies
Research Report from PR News in partnership with PublicRelay
Unlocking Hidden Insights in Media Coverage
Make the Most of Your Messaging and Campaigns Data
Infographics
What is Media Monitoring?
Media monitoring is the process by which a company keeps track of its media coverage. This practice benefits PR and communications teams in many ways.
The Role of Social Media in Public Relations
While PR teams used to rely on press releases and media outlets to connect with their target audiences, social media’s integration into people’s daily lives
5 Useful Types of Press Releases
Press releases are an important tool for public relations professionals when communicating with the media. They allow PR teams to share company news, take positions
Measuring Brand Awareness Through Social Media
In today’s competitive marketplace, brand awareness matters more for companies than ever before. Social media platforms not only provide a means to boost your brand,
The Importance of Data Visualization
Many communications and PR professionals take advantage of media monitoring and analysis to gain insight into their strategies and boost the effectiveness of PR campaigns.
What You Can Learn from Crisis Communication Examples
In the age of social media, PR crises have become increasingly common. While your team may have a rough idea of how to respond to
Webinars
What is Media Monitoring?
Media monitoring is the process by which a company keeps track of its media coverage. This practice benefits PR and communications teams in many ways.
The Role of Social Media in Public Relations
While PR teams used to rely on press releases and media outlets to connect with their target audiences, social media’s integration into people’s daily lives
5 Useful Types of Press Releases
Press releases are an important tool for public relations professionals when communicating with the media. They allow PR teams to share company news, take positions
Measuring Brand Awareness Through Social Media
In today’s competitive marketplace, brand awareness matters more for companies than ever before. Social media platforms not only provide a means to boost your brand,
The Importance of Data Visualization
Many communications and PR professionals take advantage of media monitoring and analysis to gain insight into their strategies and boost the effectiveness of PR campaigns.
What You Can Learn from Crisis Communication Examples
In the age of social media, PR crises have become increasingly common. While your team may have a rough idea of how to respond to