Resources
Videos
Case Studies
eGuides and Reports
The State of
Data-Driven Communications 2020
See how over 300 leading communicators rely on media analysis to guide PR strategy in this joint survey from PublicRelay & PR News
PR News Research Report: The State of Data-Driven Communications 2018
The second edition Research Report from PR News in partnership with PublicRelay
How to Measure Public Relations Success with PR Attribution
4 Keys to Proving Your Value and Improving Campaign Effectiveness
Cutting Through the Communications Data Wilderness
The Data-Driven Influencer Strategy
Building relationships and delivering results with media insights
Use Competitive Intelligence to Build a Better Communication Strategy
PR News Research Report: The State of Data-Driven Communication Strategies
Research Report from PR News in partnership with PublicRelay
Unlocking Hidden Insights in Media Coverage
Make the Most of Your Messaging and Campaigns Data
Infographics
[Infographic] How Did Financial Services Employees Feel About Their Work?
With a talent crunch in financial services, retaining employees matters more than ever. Turnover can cost firms $15,000 per worker in the short-term and undermine
[Infographic] 5 Key Skills for Next-Gen Communicators
As brand reputation is becoming increasingly important to maintaining a healthy bottom line, the role of communicators is becoming more and more strategic. Consequently, the
Webinars
Shaping Communications at First Data Using a World Class Measurement Strategy
As communicators continue to define and refine their roles as strategic business partners, they are succeeding by using data to build and execute great strategy.
Is Attribution the Next AVE?
Some communicators are feeling pressure to prove the impact of their efforts with a dollar value, but there are still more questions than answers around attribution. Download the
Communicators as Brand Value Creators
It’s an exciting time to be a PR pro. The communications function is rapidly evolving and next-gen communicators are generating brand value in new and
How to Design a PR Measurement Plan Tied to Business Goals
Many communications and PR practitioners today are feeling pressure to prove how their work is impacting the broader business. While there is a plethora of
How To Stay Relevant as a Communications Executive in 2020
The rate of change within Communications and Marketing organizations has never been higher, as leaders in this field are increasingly being asked to tie their