Resources
Videos
Case Studies
eGuides and Reports
The State of
Data-Driven Communications 2020
See how over 300 leading communicators rely on media analysis to guide PR strategy in this joint survey from PublicRelay & PR News
PR News Research Report: The State of Data-Driven Communications 2018
The second edition Research Report from PR News in partnership with PublicRelay
How to Measure Public Relations Success with PR Attribution
4 Keys to Proving Your Value and Improving Campaign Effectiveness
Cutting Through the Communications Data Wilderness
The Data-Driven Influencer Strategy
Building relationships and delivering results with media insights
Use Competitive Intelligence to Build a Better Communication Strategy
PR News Research Report: The State of Data-Driven Communication Strategies
Research Report from PR News in partnership with PublicRelay
Unlocking Hidden Insights in Media Coverage
Make the Most of Your Messaging and Campaigns Data
Infographics
5 Useful Types of Press Releases
Press releases are an important tool for public relations professionals when communicating with the media. They allow PR teams to share company news, take positions
Measuring Brand Awareness Through Social Media
In today’s competitive marketplace, brand awareness matters more for companies than ever before. Social media platforms not only provide a means to boost your brand,
The Importance of Data Visualization
Many communications and PR professionals take advantage of media monitoring and analysis to gain insight into their strategies and boost the effectiveness of PR campaigns.
What You Can Learn from Crisis Communication Examples
In the age of social media, PR crises have become increasingly common. While your team may have a rough idea of how to respond to
How to Get Earned Media Coverage
Earned media is an essential tool for PR teams to build consumer trust. This type of media has provided PR professionals with new and innovative
How Accurate is AI Sentiment Analysis?
Sentiment analysis is a term that most PR practitioners and communications professionals have heard of, and perhaps even a tool they use as a part
Webinars
5 Useful Types of Press Releases
Press releases are an important tool for public relations professionals when communicating with the media. They allow PR teams to share company news, take positions
Measuring Brand Awareness Through Social Media
In today’s competitive marketplace, brand awareness matters more for companies than ever before. Social media platforms not only provide a means to boost your brand,
The Importance of Data Visualization
Many communications and PR professionals take advantage of media monitoring and analysis to gain insight into their strategies and boost the effectiveness of PR campaigns.
What You Can Learn from Crisis Communication Examples
In the age of social media, PR crises have become increasingly common. While your team may have a rough idea of how to respond to
How to Get Earned Media Coverage
Earned media is an essential tool for PR teams to build consumer trust. This type of media has provided PR professionals with new and innovative
How Accurate is AI Sentiment Analysis?
Sentiment analysis is a term that most PR practitioners and communications professionals have heard of, and perhaps even a tool they use as a part