Media Analysis That's right the first time

Accurate insights generated by our human-assisted AI solution.

PublicRelay is the most trusted media measurement solution for communications and marketing professionals at the world’s largest brands. Our clients confidently use our insights to plan and measure influencer engagement, reputation management, competitive landscape, and message pull through. 

Supervised machine learning combined with very smart humans ensures the accurate, near real-time analysis of your communications data that accounts for context. This powerful combination is what allows us to provide accurate narrative, thoughtful analytical frameworks, and innovative visualizations tied to the business objectives you care about.

Recently recognized by the SIIA for the 2019 Best Business Information or Data Delivery Solution, our analysis and insights are executive-ready the first time. You will understand both what you’ve done and what to do next.  

The State of Data-Driven Communications

Research Report from PR News in Partnership with PublicRelay

In the second edition of the measurement study launched in 2017, PR News and PublicRelay surveyed over 400 corporate and agency communicators about the role of data in their communications strategies. Key findings include:

83% of communicators must defend or are preparing to defend their decisions with data.

Yet, only 24% feel they have consistently reliable data with which to make decisions.

Resources

Understanding how your work impacts business goals is the key to PR measurement and analysis.

“Influencer” has become increasingly popular over recent years, but building relationships to advance a company’s goals is as old as PR itself.

Whether you’re new to media measurement or a veteran, getting to the “so what?” in your coverage can be very time consuming and frustrating. What if you had an expert providing insights to your team daily?

VP of Communications at First Data, Michael Schneider, discusses how the Communications team at one of the most data-centric organizations in the Fortune 250 is creating a digital first PR strategy.

Article counts and impressions may have served their purpose in the past, but they don’t fly anymore. Executives now want to see metrics that are tied to outcomes, not outputs.

As the communications landscape is changing, so is the required talent. Now, communications executives must hire people with skill sets that three years ago were not necessary.

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