Media Monitoring & Advanced Analytics

Unmatched analytics for uncovering earned media insights and shaping your communications strategy

Harness the Power of Human-Augmented AI

Fully Analyzed Results in Near Real-Time

Our team ensures you have high-quality, accurate data across any media type or language. You can take our public relations analysis straight to the Board.

See the Interplay of Traditional and Social Media

Our insights show you how traditional and social media coverage interacts so you can be more proactive and strategic, leveraging each channel for maximum impact.

Executive-Ready
Insights

Tie your PR efforts to business goals by telling the story behind the story. From thought leadership to driving conversions, you get the “so what?” behind your coverage.

RELATIONAL TAGGING

Capture the full depth of your media reputation.

Our human-AI hybrid approach and unique Relational Tagging makes deeper levels of analysis possible. Leave messy, automated tone behind with precise sentiment and message pickup – for all companies, topics, and concepts mentioned in your content. Then see how you stack up against competitors at the level of individual reputational drivers and topics.

GLOBAL COVERAGE

The best content feeds, period.

Direct relationships with Factiva and LexisNexis give you unmatched visibility into your news, even behind paywalls. We monitor millions of online sources and robust video feeds, while our analyst-technology hybrid approach eliminates irrelevant and duplicated content.

Next-Generation Media Analytics for High-Impact PR

Position your work in the context of the business to understand how it impacts company-wide goals. Correlate your work to reputation, website traffic, customer loyalty, and more.

Achieve highly nuanced audience targeting with demographic and psychographic analysis. Ensure the right people are seeing the right messages.

Influencers amplify your key messaging and lend credibility to your organization’s stance on an issue. Use media analysis to uncover new influencer opportunities and measure the impact of related strategies on your KPIs.

A healthy brand reputation is becoming increasingly important to your company’s bottom line. Show leadership that your team is moving the needle on key reputational drivers and impacting business success.

Understand the success of your PR strategies by analyzing where your brand fits in the competitive landscape. Uncover areas where your competitors are successful — or vulnerable — and use the insight to adapt.

Accurately measure your message and campaign pull-through with human-augmented AI designed to capture concepts, nuance, tone, and more.

Related Resources

Media monitoring is an essential tool for PR and communications teams to measure their impact and manage their brand.

An effective media analytics program can help your public relations team to develop data-driven communications strategies.

Using a combined approach of human analysts and AI sentiment analysis tools increases accuracy and efficiency.