RESTON, VA (PRWEB)
Brad Kain, Chief Technology Officer of PublicRelay, the transformative PR software solution for communications professionals in Fortune 500 companies, the Federal government, and trade associations, has been invited to speak at the 2012 Gilbane Conference in Boston on November 29th, 2012.
The conference features speakers from across the high technology industry, and covers topics such as social media metrics, content management, social marketing, and mobile engagement. Kain, who was instrumental in the research and product development behind PublicRelay’s executive analytics and measurement solution, will share his expertise on best practices in human-technology hybrid analytics. His presentation, entitled “Man Versus Machine: Human Analysts and Automated Tools for Curated Content” will be presented at 9:40 on Thursday November 29th.
“I am excited to share some of the latest approaches being used to mitigate the overwhelming volume of content produced in the digital sphere while simultaneously delivering accurate analytics to benchmark results and prove ROI,” Kain commented. “These are almost universal challenges faced by large, complex organizations, and a technology-centric approach that includes human analysis has delivered astonishing results for our clients across a variety of industries.”
The Gilbane Conference in Boston provides a unique look into how applied content technology is impacting numerous industries in tangible and innovative ways. PublicRelay joins numerous leading technology innovators in highlighting data and trends that will impact organizations in 2013.
PublicRelay is the premier PR media monitoring and analytics solution for communications and marketing professionals. Known for its ease of use, superior data quality, and actionable information, PublicRelay delivers accurate business intelligence, drives proactive influencer engagement, and proves PR impact for the world’s most prominent corporations, associations, and government agencies. For more information, visit https://www.publicrelay.com.