Archives: News

Cutting Through the Data Wilderness: Next-Gen Communicators Preach Data With a Human Heart

The final article of our five-part series produced with partner PR News, examines the impact of data analytics on corporate communications. “Having a good foundation of creativity, compassion, and ethics cannot be replaced, but neither can numbers…the numbers tell you where to begin, but your heart should be where you end.” Communications professionals are rapidly adopting […]

Cutting Through the Communications Data Wilderness: Reputation Measurement Challenges

The fourth article of our five-part series produced with partner PR News, examines some of the challenges of reputation management. Measuring brand and corporate reputation is integral to the overall measurement of communications efforts but often thought to be problematic. Part of the reason is because it’s nuanced and requires more human intelligence. This article, featuring […]

PublicRelay Partners with Consumer Technology Association to Power Communications Media Hub Nerve Center at CES 2018

TYSONS CORNER, VA, January 4, 2017 – PublicRelay today announced that the company is partnering with the Consumer Technology Association (CTA)™ for the third consecutive year to provide real-time communications intelligence and coverage analytics at CES 2018®, produced by CTA and running in Las Vegas from Jan. 9-12, 2018. PublicRelay will operate the Communications Media […]

Cutting Through the Communications Data Wilderness: 12 Leaders Assess the Data Era

Check out the latest article in our five-part series about measurement with PR News covering the Communications Leadership Roundtable in late November, a convocation of 12 senior communications professionals co-hosted by PublicRelay. Discover how data is transforming the world of communications and helping PR gain an important seat at the table when business issues are being discussed. […]

PublicRelay and PR News Survey Highlights Critical Deficiencies in Media Data

Survey of Communication Leaders Reveals Lack of Confidence and Absence of Insightful Data   TYSONS CORNER, Va. December 5, 2017 – PublicRelay, in partnership with PR News, today released the results of the study “Reliable Media Data that Drives Communications Strategy Remains Elusive,” which surveyed corporate communications professionals at both Vice President/CCO and director levels […]

Cutting Through the Communications Wilderness: When Big Data Equals Big Answers

In the second article of our five-part series with PR News examining the common challenges of measuring communications data we explore examples where executives from the world’s biggest brands are advocating the transformation of data into insights.    Discover how SAP, Consumer Technology Association, MUFG and PNC Financial Services Group have moved beyond simply measuring data […]

Cutting Through the Communications Data Wilderness: Moving From Data to Insights

Today, many communicators are measuring and accessing data on an ongoing basis. But too often this is only used for reporting purposes.   There is a new movement in the PR/communications community, championing the transformation of data into insights. This next generation of communicators is using their measurement strategies to impact corporate goals such as growing brand […]

PublicRelay Brings Cutting Edge Analytics to CES 2017

TYSONS CORNER, VA (PRWEB) JANUARY 26, 2017 For the second year in a row, PublicRelay has proudly partnered with the Consumer Technology Association (CTA)(TM) to deliver timely media analytics in support of CES 2017 in Las Vegas. PublicRelay, the industry’s most innovative media analytics solution for communications and marketing professionals, provided curated analytics monitoring show […]

PRWeek Feature: Do You Trust Your Media Monitoring Data?

Many in the communications field have written about how corporate communicators should make more – and better – use of data in their day-to-day work. And the breadth of monitoring and measurement capabilities available to deliver this data has perhaps never been greater. So why is it many teams are still not relying heavily on […]

PublicRelay Multi-Language Capabilities Enhance Media Monitoring and Analytics

TYSONS CORNER, VA (PRWEB) PublicRelay, the transformative PR software and analytics solution for communications and marketing professionals in Fortune 500 companies, the Federal government, and leading trade associations, announced an expansion of its multi-language content capabilities within its best-in-class analytics and monitoring platform. The new enhancements strengthen PublicRelay’s comprehensive and near-real-time analytics, providing communications professionals […]