Wednesday, May 4th, 2022, US communications analytics and advisory firm PublicRelay has announced plans to establish a media analytics centre in Waterford City creating approximately 40 jobs over the next two years.

Founded in 2008 and with operations in Denver, San Diego, and Portland, PublicRelay is headquartered in Tyson’s Corner, Virginia and provides clients with insights based on their media coverage in print, online, broadcast, and social media. The company opened its first European office in Dublin in 2018, followed by its Cavan site in 2019.  PublicRelay’s expansion in Waterford City is now their third site in Ireland.
This project is supported by the Irish Government through IDA Ireland.

Tánaiste and Minister for Enterprise Trade & Employment Leo Varadkar said: “I’m really pleased PublicRelay has chosen Waterford City as the location for its new media analytics centre, which will create 40 new jobs over the next couple of years. It’s a real sign of the company’s confidence in Ireland and the wealth of talent we have here. Thank you to the team for their continued commitment and investment and the very best of luck with this latest expansion.”

PublicRelay will operate on a hybrid basis with its South-East Hub located in BoxWorks 2, a co-working space in Waterford City.

“Our experience in Ireland has been outstanding since we opened our first office here in 2018.  We’ve been able to access a hardworking, highly educated, and friendly work force, and our Irish team has been a big factor in our company success over the past four years. I’m delighted that we are now in a position to open our third office in Ireland, and I am looking forward to visiting Waterford very soon” said Eric Koefoot, President & CEO.

“We are excited to be further expanding our operations in Ireland.  We looked at a number of locations around the country, but the proximity of the university combined with a great facility in such a vibrant area of the city won us over.  I was impressed with Boxworks’ flexibility and willingness to adapt to our needs as we built out the team” said Karl Finn, Director of Irish Operations.

PublicRelay is hiring Associate Analysts for its south-east media analytics centre. The company also has a number of open roles at its EU HQ in Dublin. For more information on how to join the team at PublicRelay, visit www.PublicRelay.com

Executive Director of IDA Ireland Mary Buckley said: “PublicRelay’s decision to open a third Irish site in Waterford following the success of their Cavan and Dublin operations, demonstrates the company’s strong commitment to Ireland and confidence in the country’s highly skilled and talented workforce. “This further investment exemplifies IDA Ireland’s continued commitment to winning jobs and investment for the regions.  I’d like to wish PublicRelay every success with this latest expansion.” 

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For media enquiries, please contact – karl.finn@publicrelay.com

Alison Nulty, Regional Communications Executive, IDA Ireland, alison.nulty@ida.ie 087 3492590

About PublicRelay

PublicRelay delivers quality analytics that increase the value and influence of communicators in their organization. PublicRelay’s unique human-augmented technology provides data and insights that prove communications’ impact on business goals, predict media outcomes, and guide future strategy. Known for continual innovation, superior data-driven insights, and exceptional partnership, PublicRelay elevates communications data to the standards of today’s C-suite leaders.  For more information, please visit www.publicrelay.com.

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Firm takes additional workspace at Cavan Digital Hub.
Expansion supported by global and local recruitment drives.

14th March 2022, Cavan, Ireland and Tysons, Virginia in the US

US communications, analytics, and advisory firm PublicRelay has announced plans to increase its local presence in Cavan, Ireland, taking additional workspace to accommodate expanding teams.   On the back of a recent recruitment drive in Ireland and globally, the company confirmed it has secured the entire top floor at Cavan Digital Hub coinciding with a return to office as part of a hybrid working strategy.  Cavan Digital Hub is a premium workspace in Cavan town that provides co-working and private office accommodation.

“The sky really is the limit for PublicRelay as they expand into our top floor space”, commented Leanne Connell, Manager, Cavan Digital Hub.  “They have been a fantastic client since we opened our doors in 2019. The announcement by the company shows their commitment to Cavan and Ireland and is an endorsement of the superb facilities and workspace we have at Cavan Digital Hub”, added Connell.

“We are excited to be scaling up in Cavan with the continued support of IDA Ireland, Cavan County Council and the team at Cavan Digital Hub. Cavan is a great location and the facilities at the Hub and the support of the Hub’s management have enabled us to focus on growing our team here. We have been fortunate to attract some great talent and they have been instrumental to our success in the region.  I’m very confident that our current recruitment campaign will be just as successful.” said Karl Finn, Director of Irish Operations.

An IDA client company, PublicRelay opened its second Irish office in Cavan in November 2019 with just two staff. Numbers have grown to 17 since then with plans to recruit a further 10 over the coming months.  “As we have a 24/7/365 operation here, our set up means we can accommodate PublicRelay’s transatlantic time schedule”, added Connell.  “Our flexible licence agreements, turnkey offices, and modern workspaces suit their way of working in terms of their organisation’s culture and desire to scale quickly”, added Connell.

“This further investment by PublicRelay is in line with IDA Ireland’s strategy of securing investments in regional locations and on working with companies to expand their operations and develop second sites in regional locations across Ireland”, commented James Boyle, Business and Relationship Manager, North-East Region, IDA Ireland.  “This expansion is excellent news for Cavan and the wider North-East region.”

In addition to the company’s presence in Cavan Digital Hub, PublicRelay has an office in Dublin, a corporate head-office in Tysons, Virginia and satellite operations in Boston, Massachusetts, Portland Oregon, and Charlotte, North Carolina.  Chairperson of Cavan Digital Hub Board, Brendan Jennings, Director of Service for Economic Development in Cavan County Council, welcomed PublicRelay’s announcement saying the Board are delighted to support PublicRelay in realising their expansion plans in Cavan Digital Hub and County Cavan.  “PublicRelay are a fantastic example of how a global company can scale and grow in our region and attract highly skilled individuals to work in our County.”

Press queries or interview:

Leanne Connell, Manager, Cavan Digital Hub         
Email: Leanneconnell@cavandigitalhub.ie

About PublicRelay

PublicRelay delivers quality analytics that increase the value and influence of communicators in their organization. PublicRelay’s unique human-augmented technology provides data and insights that prove communications’ impact on business goals, predict media outcomes, and guide future strategy. Known for continual innovation, superior data-driven insights, and exceptional partnership, PublicRelay elevates communications data to the standards of today’s C-suite leaders.  For more information, please visit www.publicrelay.com.

About Cavan Digital Hub

Cavan Digital Hub provides shared facilities for companies in the tech sector, steadily growing a community of tech entrepreneurs and digitally focused companies in the region. Boasting 12,000sq ft of space with a configuration of private offices, hot desks and meeting rooms, the Hub encompasses a range of supports to nurture developing and existing technology-based start-ups and digital entrepreneurs.  With the support of Cavan County Council, Enterprise Ireland and the Local Enterprise Office Cavan, along with the supply of 1GB broadband from SIRO, Cavan Digital Hub is the perfect space to be creative and collaborate with other innovators.  Collaboration, peer networking and innovation are a part of our everyday. Connecting corporates and start-ups, creating an inspiring atmosphere of knowledge-sharing and peer collaboration, our community is a mix of scaling start-ups, HPSU’s, and corporates. 

Transforming. Supporting. Connecting.  www.cavandigitalhub.ie

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New Capabilities Enable Communicators to Predict the Future

TYSONS CORNER, VA., (February 1, 2022) – PublicRelay, the leading communications analytics and advisory company, has launched an all-new suite of predictive analytics that is now available to clients. These industry-first solutions build on the company’s rich, accurate dataset to identify articles likely to go viral and predict competitive messaging initiatives before they get traction.

The new offerings shift a portion of the communicator’s job from a reactive role to a proactive one – putting them squarely in the driver’s seat of brand messaging. These capabilities were made possible by recent developments in artificial intelligence, paired with the accurate analysis from PublicRelay’s human-augmented technology approach.

PublicRelay’s new StormWatch alerts provide advanced notice of articles that will go viral in social media. For negative stories, communicators gain time to warn internal audiences and implement a proactive response. Positive stories going viral can get a preemptive boost from the communications team. StormWatch also enables the team to focus on the most important articles and the influencers driving social sharing. Finally, StormWatch can analyze and predict virality for the competition or industry topics to identify opportunities.

PublicRelay’s new Competitive Predictor solution uses complex analysis of media coverage to uncover messages the competition will be focusing on in the coming weeks. The sophisticated platform then identifies the reporters that are the most likely target of that messaging, allowing clients to hijack the narrative or water down competitive messaging. The predictor can also serve as an early warning of new competitor products and marketing campaigns, allowing communicators to become a valuable source of business intelligence to the entire company.

“For years, communicators have been looking for ways to peek around the corner – to know what is coming next – and now we have cracked the code,” said Eric Koefoot, PublicRelay CEO. “StormWatch and Competitive Predictor are the first in a full suite of predictive solutions that PublicRelay is bringing to market for our clients in the coming months.”

About PublicRelay

PublicRelay delivers quality analytics that increase the value and influence of communicators in their organization. PublicRelay’s unique human-augmented technology provides data and insights that prove communications’ impact on business goals, predict media outcomes, and guide future strategy. Known for continual innovation, superior data-driven insights, and exceptional partnership, PublicRelay elevates communications data to the standards of today’s C-suite leaders.

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Communications Analytics and Advisory Company Expands Leadership Team

TYSONS CORNER, VA., (January 5, 2022) – PublicRelay, the leading communications analytics and advisory company announced the addition of industry veteran and thought leader Mark Weiner as its Chief Insights Officer.  In this newly-created role, Weiner will be responsible for enhancing and growing PublicRelay’s insights and consulting practice and accelerating delivery of advanced, data-informed analysis, insights, and guidance. 

Mark brings more than 35 years of experience building premier communications analytics businesses around the world.  Prior to PublicRelay, he served for 12 years as CEO of PRIME Research before transitioning to Chief Insights Officer at Cision following its acquisition of PRIME.  Before that, Mark led Ketchum’s global research practice, and served on the executive leadership team of Delahaye Medialink during its IPO on NASDAQ. 

Mark is a member of The Arthur Page Society and a Trustee for the Institute for Public Relations, which recognized his excellence and contributions to the industry with the Jack Felton Medal for Lifetime Achievement in 2018.  An accomplished writer, Mark’s new book, “Public Relations Technology, Data and Insights” was published in April 2021 by Kogan Page. 

“PublicRelay brings an extraordinary combination of data accuracy, predictive analytics, and actionable insights to the world’s leading brands.  I’m very excited to be part of this mission,” Weiner stated.  “I have led communications analytics and advisory services for over 30 years, and PublicRelay’s talent and technology combine in a unique way to deliver trusted, powerful analysis and insights to its clients.  The focus on quality, innovation, and strategic counsel makes PublicRelay an exceptional partner to CCOs.” 

 “We are thrilled with Mark joining the executive team at PublicRelay.  His experience and level of sophistication are second to none”, added Eric Koefoot, CEO of PublicRelay.  “Mark is a respected leader in our profession, and the addition of his experience sends a clear message that PublicRelay is the best solution in the market for CCO’s and CMO’s who take communications and brand analytics seriously.”

About PublicRelay

PublicRelay delivers quality analytics that increases the value and influence of communicators in their organization.  PublicRelay’s unique human-augmented technology delivers data and insights that prove communications’ impact on business goals, predict media outcomes, and guide future strategy. Known for continual innovation, superior data-driven insights, and exceptional partnership, PublicRelay elevates communications data to the standards of today’s C-suite leaders.

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TYSONS CORNER, VA., (December 7, 2021) – PublicRelay, the premier provider of communications analytics to the world’s leading brands, has launched an all-new approach to social media brand analysis. The new solution, available in January, gives unprecedented insight into brand reputation not available through the leading social media analytics solutions. 

For years, the development of social media listening tools has focused on marketers and customer experience teams. But with their focus on brand perception and reputational drivers, communicators have been left behind. Social listening tools reliant on keyword tracking and automated sentiment have failed to accurately capture the nuance necessary for analyzing brand reputation. PublicRelay’s new program delivers the right solution by focusing on the unique needs of communicators and brand marketers.  

PublicRelay’s approach uses the latest in human-augmented technology to provide a deep understanding of brand sentiment and reputational conversations in social media. In addition to tracking the client’s brand, PublicRelay analyzes top competitors enabling powerful benchmarking and competitive comparison.  

The new offering also includes whitespace analysis of the discussions happening around the most important issues of the day, exposing key trends, risks, and opportunities for communicators. For a complete picture, PublicRelay analyzes posts from key industry influencers and the broader marketplace. This enables clients to intelligently engage with the topic, use the most effective messages, and leverage social media in all-new ways to build and burnish their brand reputation. 

“Clients have told us for years that their automated social listening solutions struggle to measure reputational drivers like trust, thought leadership, diversity, and inclusion,” said Eric Koefoot, CEO of PublicRelay. “Our new offering brings rich, accurate analysis to social media, giving communicators and brand marketers a true understanding of brand conversations in social media like never before.” 

As with all PublicRelay offerings, social media analytics can be paired with other analyses and client data to reveal the complex interactions and impacts on brand perceptions, engagement, and even sales. With this insight, communicators can show how their work delivers against business goals. 

About PublicRelay:  

PublicRelay delivers quality analytics that increases the value and influence of communicators in their organization. PublicRelay’s unique human-augmented technology delivers data and insights that prove communications’ impact on business goals, predict media outcomes, and guide future strategy. Known for continual innovation, superior data-driven insights, and exceptional partnership, PublicRelay elevates communications data to the standards

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TYSONS CORNER, Va., Sept. 20, 2021 /PRNewswire/ — PublicRelay, the leading global provider of media insights and analytics to brands and enterprises, announced a strategic growth investment from Tritium Partners and the appointment of seasoned executive Mark Parise to its board as Executive Chairman. The investment will accelerate the company’s plans to launch new analytics and insights products along with AI applications to provide unmatched predictive capabilities to its clients with unparalleled speed and accuracy.

Founded in 2008, PublicRelay is trusted by over 100 of the world’s most respected brands and has established itself as the leading provider of data-driven media monitoring and analytical insights. As highlighted by its tremendous customer loyalty, PublicRelay is an essential partner, delivering powerful real-time feedback and insights that are critical for communication and marketing executives, CEOs, and corporate boards in today’s fast-paced, digital and social world. 

“PublicRelay is on a mission to give communications executives the data and insights they need to drive their teams forward more efficiently and effectively, to measure and prove their impact, and to tie their efforts to the company’s goals,” said Eric Koefoot, founder and CEO of PublicRelay. “With Mark’s extensive expertise in building world-class information and insight businesses along with Tritium’s proven experience in building market-leading analytics companies, PublicRelay’s future has never been brighter.”

Advising PublicRelay on its growth strategy and expansion plans is Mark Parise, who recently joined as Executive Chairman of the company’s board. Mr. Parise is a seasoned senior executive with a proven track record of scaling information and analytics companies and creating significant value for their clients and investors. Most recently, he was the CEO of First Advantage, the global leader in background-screening information and insights. Prior to First Advantage, Mr. Parise was the President of IRI, the global information and market research leader that provides business intelligence to consumer-packaged goods, retail, beverage and healthcare companies. Notably, during his tenures at both First Advantage and IRI, Mr. Parise substantially grew the revenue of each business while driving new product enhancements and innovation. He also served as President of Experian Marketing Services, where he led consumer-marketing information, technology, and analytics.

“I am incredibly impressed with how PublicRelay’s differentiated use of advanced technology paired with its high-quality information and analyst team has created a unique, market-leading approach that is solving key brand management challenges and delivering value in ways the competition cannot,” said Mr. Parise. “I am thrilled to be joining PublicRelay and playing an active role in the company’s next phase of growth. We are laser focused on making continuous investments in our team and the innovations that will further enable us to deliver the highest quality and the most effective information for forward-looking, prescriptive and predictive insights.”  

“PublicRelay is on an exciting growth trajectory and is poised to be a huge disrupting force in an industry hungry for innovation and superior, actionable intelligence,” added James Maxfield, partner of Tritium Partners. “We are excited to partner with Eric, Mark and the PublicRelay team as they focus on building and delivering even more real-time insights and predictive analytics solutions to the world’s leading brands and their communications teams.”

About PublicRelay
PublicRelay turns language into insight as the most trusted media analytics solution for many of the world’s largest brands and companies. PublicRelay’s clients confidently use its media analyses to plan and measure influencer engagement, reputation management, the competitive landscape, and message pull-through – all while tying them back to key business objectives. Known for continual innovation, superior data quality, and actionable insights, PublicRelay delivers accurate answers to the most pressing strategic business questions surrounding media. For more information, please visit www.publicrelay.com.

About Tritium Partners
Founded in 2013, Tritium Partners is a private equity firm focused on technology and services companies with exceptional growth potential. With ~$800 million of assets under management, Tritium actively partners with talented founders and executives to build market-leading companies through high-growth strategies, while maintaining capital efficiency. Tritium’s approach emphasizes creating long-term value through both strategic growth initiatives and acquisitions, with specialized expertise in FinTech and financial services, Internet marketplaces, software data and analytics, supply chain and logistics, and tech-enabled business services. For more information, please visit www.tritiumpartners.com.

Contact
Caroline Luz
Lambert & Co.
203-656-2829
cluz@lambert.com

SOURCE PublicRelay

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PublicRelay is pleased to announce the launch of a new newsletter feature for communications teams: Business Messenger Integration.

Using Slack and Microsoft Teams, this feature enables communications professionals to integrate their PublicRelay daily news briefings into their chosen internal messenger platform.

With this tool, you can effortlessly increase the visibility of essential stories and our analyzed news coverage across your communications teams and company executives.

Business Manager Integration provides a customizable experience for easy story selection and viewing all on a single platform. The feature includes news coverage with links and high-level excerpts to help you sort through the news and select the stories that matter to you most.

Get in touch with the PublicRelay team to guide you through the setup process for seamless integration.

About PublicRelay:

PublicRelay turns language into insight as one of the most trusted media analytics solutions for the world’s largest brands. PublicRelay’s clients confidently use its media analytics to measure influencer engagement, reputation, messaging pull-through, and the competitive landscape – all while tying them back to key business objectives. Known for continual innovation, superior data quality, and actionable insights, PublicRelay delivers accurate answers to the most pressing strategic business questions for communications teams.

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TYSONS CORNER, Va., (September 9, 2020) – PublicRelay, the premier provider of PR and business analytics, announced its latest innovation in media monitoring: Predictive Alerts. 

This new capability gives leading communicators a way to see into the future: As soon as a news story is published, advanced AI and machine learning technology evaluates the content and predicts if it will be highly shared across social media.  When a story is predicted to catch fire, the communications team is instantly alerted, giving them valuable hours in which to amplify positive coverage – or prepare a clear response to negative news – before the story has taken off. 

“Communicators are more and more reliant on data to make strategic decisions. But even the best data reflects what has already happened,” said Eric Koefoot, CEO of PublicRelay. “Predictive Alerts allows our clients to look into the future and know what’s coming.  We are flagging the stories now that will truly matter to them tomorrow.” 

PublicRelay’s Media Analytics solution utilizes powerful machine learning technology paired with trained analysts to deliver trusted data and actionable insights.  Clients leverage this quality data to enhance strategies and tactics, align themselves with the broader business goals, and boost collaboration across the entire organization. Predictive Alerts is one of many capabilities PublicRelay offers across the earned social media space. 

About PublicRelay: 

PublicRelay turns language into insight as the most trusted media analytics solution for many of the world’s largest brands.  PublicRelay’s clients confidently use its media analysis to plan and measure influencer engagement, reputation management, the competitive landscape, and message pull-through – all while tying them back to key business objectives. Known for continual innovation, superior data quality, and actionable insights, PublicRelay delivers accurate answers to the most pressing strategic business questions surrounding media.

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October 22nd 2019- Cavan – PublicRelay, a leading US media monitoring and analytics firm, announced today plans to establish a new office in Cavan, creating 20 new jobs over the next two years.  Cavan was selected as the location for a second office in Ireland based on the strong pool of educated talent available in the region and the innovative nature of Cavan’s newly opened Digital Hub where the company initially will be based. PublicRelay Ireland, Ltd. is currently looking to hire its initial team of associate analysts and a manager to begin work before the end of this year.

The project is supported by the Irish Government through IDA Ireland.

“We are excited to announce the opening of our new office in Cavan.  The educated, friendly workforce and proximity to our Dublin office make Cavan an ideal location to expand our presence in Ireland”, said Eric Koefoot, CEO of PublicRelay.  He then added, “We look forward to investing further in the country and building on our strong partnership with IDA Ireland.”

Speaking on the eve of the announcement, Minister for Business, Enterprise & Innovation, Heather Humphreys TD said: “I am delighted that PublicRelay are opening a new office in Cavan with the creation of 20 new jobs. I met with Eric Koefoot CEO and Ruth Wiederecht, Vice President of Operations, on my recent trade mission to New York and told them about the rich pool of talent in the local area. I would like to congratulate them on this milestone and wish them every success with their new office. I know that they will be pleased with their decision. Without a doubt, the announcement will come as a boost to Cavan town and the surrounding area. It will also provide more local jobs for people who want to work where they live.”

IDA CEO Martin Shanahan welcomed the announcement, saying:

“This investment by PublicRelay is in line with IDA Ireland’s strategy of winning impactful investments in regional locations and on working with companies to develop second sites in regional locations. It will showcase the region for other high growth tech companies and will be an excellent reference client in the region. The jobs being created will benefit Cavan and the wider county and region. I wish the company continued success as they expand their operations here.”

About PublicRelay:

Founded in 2008, PublicRelay is the most trusted media analytics solution for communications and marketing professionals at many of the world’s largest brands. PublicRelay’s clients confidently use its analysis to plan and measure influencer engagement, reputation management, the competitive landscape, and message pull-through – and tie them back to business objectives.  Known for its innovation, superior data quality, and actionable insights, PublicRelay uses proprietary technology and trained analysts to deliver accurate answers to the most pressing strategic brand questions.

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TYSONS CORNER, Va., (June 17, 2019) – PublicRelay, the premier provider of PR and business analytics, has been named the best Business Information or Data Delivery Solution of 2019 as part of the annual SIIA CODiE Awards. The prestigious CODiE Awards recognize the companies producing the most innovative businesses technology products across the country, and around the world.

“With our solution, communicators get accurate analysis and insights that not only drive communications strategies and tactics, but are used across their business to make strategic decisions,” said Eric Koefoot, CEO at PublicRelay. “We are honored to be recognized by SIIA with this prestigious award.”

“The CODiE Awards have long recognized the most innovative high-impact products in the market and the 2019 winners continue this grand tradition,” said Jeff Joseph, SIIA President. “We are thrilled to spotlight these exciting products and the power they have to revolutionize how we do business. Congratulations to all our honorees.”

The Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, announced the full slate of CODiE winners during a special Award Ceremony in San Francisco on June 12.

The SIIA CODiE Awards are the industry’s only peer-reviewed awards program. The first-round review of all nominees is conducted by software and business technology experts with considerable industry expertise, including members of the industry, analysts, media, bloggers, bankers and investors. The scores from the expert judge review determine the finalists. SIIA members then vote on the finalist products, and the scores from both rounds are tabulated to select the winners. 44 awards were given this year for products and services deployed specifically for B2B software, information and media companies, including the all new Best Overall Business Technology Product, awarded to the product with the highest scores of both rounds of judging. 10 awards were given as part of the Company CODiE Awards, which recognize outstanding individuals, companies and teams.

More information about the Awards is available at: siia.net/CODiE.

Details about the winning products can be found at http://www.siia.net/codie/2019-Winners

About the SIIA CODiE™ Awards

The SIIA CODiE Awards is the only peer-reviewed program to showcase business and education technology’s finest products and services. Since 1986, thousands of products, services and solutions have been recognized for achieving excellence.  For more information, visit siia.net/CODiE.

SIIA Communications Contact: Benjamin Price, 703.909.4034, bprice@siia.net

About PublicRelay:

PublicRelay is the most trusted media analytics solution for communications and marketing professionals at many of the world’s largest brands. PublicRelay’s clients confidently use its media analysis to plan and measure influencer engagement, reputation management, the competitive landscape, and message pull-through – and tie them back to business objectives. Known for its innovation, superior data quality, and actionable insights, PublicRelay delivers accurate answers to the most pressing strategic business questions surrounding media.

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