The Power of Rapid Response

The customer received real-time alerts on hot, breaking news and detailed reports on the news surrounding the IPO. Rapid content selection and reliable analytics enabled the customer to shift focus, adjust strategy, and execute rapid, well-informed responses.

In one case, a hot issue was directed to an analyst who, within seven minutes, had retrieved the content, scored and analyzed it, and consolidated the coverage into an actionable report for the client. Media analysis went beyond print coverage to include online, social and broadcast channels to enable a 360-degree view of the brand.. The client’s PR agency was also engaged and received impact reports regarding social media.

The client effectively managed the IPO and facilitated a successful transition for the newly independent company. Following this critical event, the client engaged PublicRelay as its primary media intelligence provider.