Challenge: Update an Out of Date Brand Image A leading consumer advocacy group needed to rebrand itself. Everything about their market had changed dramatically –...

Challenge: Communicating Effectively to Multiple Stakeholders At a publicly traded utility company where most employees are engineers, financial analysts, and lawyers, there is added pressure...

Challenge Tackling a Competitive and Complex Media Environment When a booming cloud services company became one of the top ten players in its marketplace, it...

Challenge Challenge: High Coverage Spikes Publicly traded companies with multiple business units pose several major challenges to communications teams. With high volumes of coverage around...

Challenge The Complexity of Strategic Media Measurement After the global financial crisis and numerous data breaches and scandals over the last decade, top banking and...

Challenge Monitoring Media Coverage for Events Media events are the bread and butter of communications/PR work in the telecommunications industry. From new spokespeople contracts to...

Who’s Ready For An IPO? A leading multinational healthcare company spun off a business unit and issued an Initial Public Offering (IPO). The communications team...

And the survey says… With the intention of providing better online customer service, the Department of Treasury surveys website visitors about their experience. In addition,...

Challenge Streamlining Communications Monitoring and Analysis A not-for-profit health organization was having trouble monitoring its coverage in the media. The company owns dozens of hospitals...

Monitoring Media Coverage at the World’s Largest Tradeshow The Consumer Technology Association hosts the largest gathering of innovation and connectivity on the planet – CES...

When you run the communications department for a pipeline company, every day is a balancing act. You need to push positive messages to key stakeholders...

Challenge: Measuring brand value and industry leadership We’ve entered the era of Industry 4.0, a confluence of trends and technologies, that promises to reshape the...

National Brand Gauging Grassroots Efforts One of America’s leading energy providers operates in 48 states and Washington, D.C. The Communications teams are tasked with monitoring...

Challenge: Understanding the Success of Complex Communications Strategies A complex and decentralized organizational structure, featuring an in-house team and multiple PR agencies, was making PR...

Challenge: Creating a Media Measurement Strategy from Scratch When a new CCO came aboard a leading financial insurance company, he was tasked with improving media...

Quantifying Brand and Reputation Effective, proactive communications strategies are key in the pharmaceutical industry to influence what little of the conversation about your brand can...

Managing communications in an industry with very few direct competitors might seem like a cake walk. Until you need to differentiate your brand from only...

When the animal health subsidiary of a major pharmaceutical company raised money in its public offering, it was the second largest IPO from a U.S....

Challenge: Lack of actionable insights to make data-driven decisions Large publicly traded companies receive a tremendous amount of earned media coverage and it contains valuable...