What’s Next in Earned Media Analytics: Predictive Alerts

Every communicator knows when a big story is published, every minute matters. Yet many earned media articles leave little impact – while a few pieces drive the entire conversation. But what if you could know in advance which stories will catch fire?

With PublicRelay’s Predictive Alerts, you can. This feature gives your team an email alert that a particular story is likely to take off over social media – hours before it actually does. You and your team gain valuable time with which to craft the perfect response or engage key advocates to amplify the coverage.

The Details

Predictive Alerts uses industry-leading AI to predict whether an article will go viral on social media. If an article is likely to be widely shared, we deliver an email alert straight to your inbox. This gives you time to craft the appropriate media strategy.

The alert operates within a set of search terms defined by you and your analyst, depending on the topic of interest. The scope is completely up to you – search terms are not limited to tracked themes and brand drivers. Your team can keep an eye on important company announcements, key influencers, or monitor major articles on industry topics more broadly.

Strategic Value

Social sharing is a crucial gauge on which topics, outlets, authors, and stories garner the most attention. Knowing about these news hits in advance, your team can:

  • Enhance positive news by engaging company advocates and employees to share the story.
  • Get ahead of negative coverage with a clear, compelling media response.
  • Calm worried executives by demonstrating a disagreeable piece is unlikely to receive much attention.
  • Keep track of what’s generating real buzz for competitors or peer companies.

Earned Media in the Social Age

Social media has become a cornerstone of the brand landscape. In a surprising twist, however, this shift to social has only increased the importance of viral earned media. Only half of consumers say they trust paid advertisements – but 92% trust earned media. This trust, coupled with the fact that a majority of social sharing is generated by only a few earned articles, makes identifying viral earned media paramount to staying ahead in brand awareness. Predictive Alerts are the best way to glimpse into your media future – what will you do with the extra time?

ARTICLE AUTHOR
Eloise Cassier

Eloise Cassier

Senior Media Analyst at PublicRelay