Shaping Communications at First Data Using a World Class Measurement Strategy

As communicators continue to define and refine their roles as strategic business partners, they are succeeding by using data to build and execute great strategy. Please join Michael Schneider, Vice President, Communications at First Data Corporation as he sits down with PublicRelay CEO, Eric Koefoot to discuss how the Communications team at one of the most data-centric organizations in the Fortune 250 is creating a digital first PR strategy.

They take a deep dive into the value First Data derives from industry and competitor media insights that help drive the following:

  • Messaging strategy for First Data and Clover brands
  • Media outreach, especially uncovering new authors and outlets
  • Social influencer programs
  • Crisis planning

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