TYSONS CORNER, VA (PRWEB)
PublicRelay, the transformative PR software and analytics solution for communications and marketing professionals in Fortune 500 companies, the Federal government, and leading trade associations, announced upgrades to its media charting and reporting through advanced filtering and data segmentation capabilities.
The new enhancements build on PublicRelay’s best-in-class media analytics and monitoring system by providing more streamlined and customized graphing and reporting capabilities. These new tools make it easier to enjoy insights based on concepts, messages, and reputational drivers without reliance on blunt tools like keyword matching.
The new filtering capabilities allow communications and marketing professionals to more easily visualize and demonstrate the impact of their media efforts.
The enhancements allow users to:
- Drill-down into key media results cut by topic and subtopic – all tied to the organization’s strategic priorities
- Segment coverage by geographical region, both domestically and internationally
- Cut data by media type, tonality, and importance – based on specific client and industry priorities
- Provide side-by-side comparison of results for both products and strategic communications goals – or measure the PR impact of the organization versus its competition
“As PR and communications professionals are increasingly being asked to demonstrate how their results are supporting key company goals, the need for accurate and detailed reports and charts has become critical to the communications team,” said PublicRelay Managing Partner, Chris Bolster. “With our enhanced charting and reporting capabilities, PR teams can proactively present to senior management and the board why they are taking specific actions and exactly how they are making a difference – all backed by trusted, quantitative metrics.”
The advanced charting and reporting capabilities are a central component of PublicRelay’s suite of monitoring and analytics services that together deliver the most insightful and easiest to use media intelligence for PR and corporate communications professionals.
PublicRelay is the premier PR media monitoring and analytics solution for communications and marketing professionals. Known for its ease of use, superior data quality, and actionable information, PublicRelay delivers accurate business intelligence, drives proactive influencer engagement, and proves PR impact for the world’s most prominent corporations, associations, and government agencies. For more information, visit http://www.publicrelay.com.