PublicRelay Launches Upgrade to Media Analytics and Reporting Suite

RESTON, VA (PRWEB)

PublicRelay, the transformative PR software solution for communications and marketing professionals in Fortune 500 companies, the Federal government, and trade associations, today announced the expansion of its reporting and analytics capabilities.

The new features of PublicRelay’s comprehensive monitoring and analytics platform enable organizations to better understand trends in key topics and visualize the impact of their organization’s messages on the media landscape. Analytical comparisons across business segments, complex issues, and even competitors empower teams to make informed decisions and shape media strategies.

Supported by PublicRelay’s industry-expert analysts, communications teams are now armed with actionable analytics and relevant, accurate data that can be presented to key stakeholders in custom filtered and formatted charts and graphs. The upgrades also deliver even more streamlined creation of industry-leading quarterly executive reports.

A few of the many upgrades to the platform allow users to:

1. Visualize the reach and percentage of coverage versus competitors;
2. Compare topics and key business drivers to drive smart media strategy;
3. Customize outputs for inclusion in quarterly reports for management.

“PublicRelay continues to set a new standard for executive reporting” said PublicRelay Managing Partner, Eric Koefoot. “The new upgrades to our reporting and analytics platform provide even more high-caliber insights and visualizations that communications teams increasingly are being asked to deliver to management.”

The new upgrades to reporting are a central component of PublicRelay’s suite of monitoring and analytics services that together deliver the most insightful, yet easiest to use, media intelligence for PR and corporate communications professionals.

About PublicRelay
PublicRelay is the premier PR media monitoring and analytics solution for communications and marketing professionals. Known for its ease of use, superior data quality, and actionable information, PublicRelay delivers accurate business intelligence, drives proactive influencer engagement, and proves PR impact for the world’s most prominent corporations, associations, and government agencies. For more information, visit http://www.publicrelay.com