RESTON, VA (PRWEB)
PublicRelay, the transformative PR software solution for communications and marketing professionals in Fortune 500 companies, the Federal government, and trade associations, today announced the expansion of its communications suite with a breakthrough geographic analysis tool.
The new tool empowers PR and marketing teams to track metrics and analytics from specific regions both in the United States and worldwide. Working with new capabilities that integrate easily with their organization’s custom geographic preferences, teams can now segment analytics around the most impactful and relevant coverage and influencers based on geography.
The new feature can also enable better collaboration among teams situated in, or targeting, different geographies.
Combining these new capabilities with PublicRelay’s existing analytics, PR professionals are now able to:
1. Identify, segment, and prioritize influencers for desired geographies, media types, and the position they take on a specific issue.
2. Illuminate which topics within an organization’s coverage are resonating in key regions.
3. Measure the effectiveness of messaging targeted to a particular geographic audience.
“Building on PublicRelay’s best-in-class suite of measurement and analytics services, our new geographic analysis tool enables coverage and influencer analysis that top-tier communications professionals require,” said PublicRelay Managing Partner, Eric Koefoot. “Teams can now act upon location-based insights, delivering additional ROI from the PublicRelay solution.”
The new geographic analysis tool is an integral component of PublicRelay’s suite of monitoring and analytics services that together deliver the most insightful, yet easiest to use, media intelligence for PR and corporate communications professionals.
PublicRelay is the premier PR media monitoring and analytics solution for communications and marketing professionals. Known for its ease of use, superior data quality, and actionable information, PublicRelay delivers accurate business intelligence, drives proactive influencer engagement, and proves PR impact for the world’s most prominent corporations, associations, and government agencies. For more information, visit http://www.publicrelay.com