If you had a dollar for every time your Communications team has uttered the phrase “Thought Leadership”, you’d probably be able to buy your dream
Corporate communications teams often have responsibility for developing and distributing PR messaging to several internal and external audiences. However, the audience made up of current
“From the Trenches” is a PublicRelay blog series that shares stories from our Media Analysts about the day-to-day discoveries they make working with communications professionals
It’s no secret to communications executives that it’s essential to identify key influencers impacting their business. Traditional media strategy typically focuses on journalists and authors
Social media is upon us, and many of us in the communications field are grappling with the massive amount of insight – and noise –
Businesses love information, data, and statistics. Show me a successful CEO, and I will put money on the fact that they rely on stats to
When it comes to media strategy, there are times when you have no choice but to play defense. A negative event – for example, a
Deciding how much media measurement to share with senior leadership can be a dilemma for communications leaders. The media monitoring systems most teams use can
Last month (April 2016), Alaska Airlines announced their intention to purchase rival carrier Virgin America for $2.6B—roughly a $1B premium over Virgin America’s market capitalization