Social media is upon us, and many of us in the communications field are grappling with the massive amount of insight – and noise –
Businesses love information, data, and statistics. Show me a successful CEO, and I will put money on the fact that they rely on stats to
When it comes to media strategy, there are times when you have no choice but to play defense. A negative event – for example, a
Deciding how much media measurement to share with senior leadership can be a dilemma for communications leaders. The media monitoring systems most teams use can
Last month (April 2016), Alaska Airlines announced their intention to purchase rival carrier Virgin America for $2.6B—roughly a $1B premium over Virgin America’s market capitalization
Over the years, we have all seen markets respond to rapidly changing environments with a quick solution that solves the problem at hand, but not
In our previous post, we discussed a famous corporate PR stunt from 1996, where Taco Bell claimed to have purchased the Liberty Bell. A key
On April 1, 1996 a full page advertisement appeared in six major American newspapers[1] announcing that Taco Bell had purchased the Liberty Bell, one of