PR PERSPECTIVES FOR SMARTER DECISIONS

Reputation Management

Your 3 Go-To Communications Dashboards

Accurate and regularly updated data has become a driving force in the business world. Having in depth knowledge of exactly how everything is performing is

Executive Insights

3 Things To Know About PR Attribution

The PR profession is moving away from impressions, reach, and AVE metrics because they cannot be used to answer how PR is affecting business outcomes.

Reputation Management

How A PR Nightmare Saved Lyft

Sometimes it’s difficult to quantify the business impact of a PR crisis. But in the case of Uber’s string of bad publicity in 2017, the