Executive Insights

3 Things To Know About PR Attribution

The PR profession is moving away from impressions, reach, and AVE metrics because they cannot be used to answer how PR is affecting business outcomes.

Executive Insights

PR Metrics: There is No Magic Number

The truth is, there’s no short cuts or magic numbers when it comes to your PR metrics and measurement plan. There’s a reason PR measurement

Executive Insights

Media Measurement: Quality Over Quantity

Quality over quantity. That is the PR pro’s motto in 2019. Growing impressions or article counts year over year is fine, but communicators are increasingly being

Reputation Management

How A PR Nightmare Saved Lyft

Sometimes it’s difficult to quantify the business impact of a PR crisis. But in the case of Uber’s string of bad publicity in 2017, the