Communicators agree vague potential impressions metrics are quickly becoming irrelevant because they don’t provide business value. But how can PR pros demonstrate their contribution to
The PR profession is moving away from impressions, reach, and AVE metrics because they cannot be used to answer how PR is affecting business outcomes.
PR News’ recent Measurement Conference provided an interesting glimpse into the state of PR measurement and analytics, bringing together a cross section of practitioners. Some
The truth is, there’s no short cuts or magic numbers when it comes to your PR metrics and measurement plan. There’s a reason PR measurement
It’s not enough to count how many brand or product name mentions you and your competitors are getting – you need to know what is
Quality over quantity. That is the PR pro’s motto in 2019. Growing impressions or article counts year over year is fine, but communicators are increasingly being
The world of communications is changing radically. PR Pros are jacks of all trades – expected to know and do more and more. Meanwhile, the
Sometimes it’s difficult to quantify the business impact of a PR crisis. But in the case of Uber’s string of bad publicity in 2017, the
I recently attended a panel featuring both PR experts and journalists that revealed (and brainstormed ways to solve) the disconnects between companies and the media