When talking about media monitoring and media analysis, many people use the terms interchangeably. However, there is an important distinction between the two. While media
As brand reputation is becoming increasingly important to maintaining a healthy bottom line, the role of communicators is becoming more and more strategic. Consequently, the
Reputational drivers are concepts that contribute to your brand’s public perception. They are overarching ideas like workplace environment, thought leadership, and innovation that can’t easily
Selling the value of PR is difficult in this day and age where digital and social media marketing reign supreme and PR teams and their
I recently spoke at the PRSA 2018 International Conference in Austin, TX on why data-driven communications team are more agile and efficient. In a nutshell,
The correlation between employee and customer experience is a natural one. A customer’s experience with your brand is ultimately shaped by the people they interact
Workplace environment issues have recently come into the media spotlight for a variety of reasons and can do serious damage to an organization’s ability to
One of the nation’s most prominent financial services company did not have the resources to track its complex and vast media coverage, let alone dive
Influencers are all the hype nowadays, with both communicators and marketers jumping to uncover the perfect social media campaign or engage outlets that receive the