Influencers are all the hype nowadays, with both communicators and marketers jumping to uncover the perfect social media campaign or engage outlets that receive the
Many communications and PR practitioners today are feeling pressure to prove how their work is impacting the broader business. While there is a plethora of
Building a comprehensive communications strategy requires engaging with and leveraging multiple media channels. Trends emerging on one channel may differ from another or share similarities
Pushing key messages rooted in larger reputational goals is one of the most effective ways to contribute to company-wide objectives and demonstrate the communications team’s
Data-driven media relations strategies have many benefits. Primarily, it will amplify your key messages most effectively and efficiently, giving you time back in your day.
As discussed in a recent CommPRO webinar by top communications executives, the role of the CCO is modernizing. It’s no longer enough for the role
Using competitive media intelligence to understand your competitive landscape is almost as important as managing your own brand. As we witnessed first-hand with the Equifax
Today’s communications leaders are increasingly feeling the pressure to prove their department’s value to executive leadership. Some assume this means attributing revenue, but the business
In order to combat the seemingly endless negative coverage that plagues the pharmaceutical industry, one leading company looked to quantify brand and reputation in order