Accurate and regularly updated data has become a driving force in the business world. Having in depth knowledge of exactly how everything is performing is
With the rise of activist and ESG investing, corporate brand reputation is more important than ever to strategic investor relations teams. Your team needs to
Many of us have probably heard of SMART goals or goals that are specific, measurable, attainable, relevant, and time bound. Rather than having a vague
“My boss isn’t asking for data or measurement results so why provide it?” In Mark Cuban’s words, “the greatest value you can offer a boss
Communicators agree vague potential impressions metrics are quickly becoming irrelevant because they don’t provide business value. But how can PR pros demonstrate their contribution to
The PR profession is moving away from impressions, reach, and AVE metrics because they cannot be used to answer how PR is affecting business outcomes.
PR News’ recent Measurement Conference provided an interesting glimpse into the state of PR measurement and analytics, bringing together a cross section of practitioners. Some
It’s not enough to count how many brand or product name mentions you and your competitors are getting – you need to know what is
Sometimes it’s difficult to quantify the business impact of a PR crisis. But in the case of Uber’s string of bad publicity in 2017, the