Executive Insights

3 Things To Know About PR Attribution

The PR profession is moving away from impressions, reach, and AVE metrics because they cannot be used to answer how PR is affecting business outcomes.

Reputation Management

How A PR Nightmare Saved Lyft

Sometimes it’s difficult to quantify the business impact of a PR crisis. But in the case of Uber’s string of bad publicity in 2017, the

Issue Management
Reputation Management

Case Study: Establishing an Issue Management Framework

When a large nonprofit children’s hospital garnered negative publicity around their executive compensation practices, the organization’s issue management team needed to determine if and how

Reputation Management

How and Why to Measure Purpose

Establishing and acting on a well-defined corporate Purpose was an important trend in 2018 and discussed widely in the communications field. But as former Shell

Human-Assisted AI

How to Track Policy Issues in the Media

Today’s modern communications teams are responsible for protecting more than a company’s reputation, they are tasked with communicating their brand position on key issues, influencing