PR PERSPECTIVES FOR SMARTER DECISIONS

Proving the business impact of communications
Executive Insights

Measuring the Business Impact of PR

Today’s communications leaders are increasingly feeling the pressure to prove their department’s value to executive leadership. Some assume this means attributing revenue, but the business

Skills for next-generation communicators
Executive Insights

5 Key Skills for Next Generation Communicators

With the communications landscape changing, the required talent is also changing. Now, communications executives must hire people with skill sets, that three years ago, were