“My boss isn’t asking for data or measurement results so why provide it?” In Mark Cuban’s words, “the greatest value you can offer a boss
Communicators agree vague potential impressions metrics are quickly becoming irrelevant because they don’t provide business value. But how can PR pros demonstrate their contribution to
The PR profession is moving away from impressions, reach, and AVE metrics because they cannot be used to answer how PR is affecting business outcomes.
PR News’ recent Measurement Conference provided an interesting glimpse into the state of PR measurement and analytics, bringing together a cross section of practitioners. Some
It’s not enough to count how many brand or product name mentions you and your competitors are getting – you need to know what is
Sometimes it’s difficult to quantify the business impact of a PR crisis. But in the case of Uber’s string of bad publicity in 2017, the
When a large nonprofit children’s hospital garnered negative publicity around their executive compensation practices, the organization’s issue management team needed to determine if and how
Establishing and acting on a well-defined corporate Purpose was an important trend in 2018 and discussed widely in the communications field. But as former Shell
Today’s modern communications teams are responsible for protecting more than a company’s reputation, they are tasked with communicating their brand position on key issues, influencing