The world of communications is changing radically. PR Pros are jacks of all trades – expected to know and do more and more. Meanwhile, the
Sometimes it’s difficult to quantify the business impact of a PR crisis. But in the case of Uber’s string of bad publicity in 2017, the
I recently attended a panel featuring both PR experts and journalists that revealed (and brainstormed ways to solve) the disconnects between companies and the media
When a large nonprofit children’s hospital garnered negative publicity around their executive compensation practices, the organization’s issue management team needed to determine if and how
In a digital day and age where crisis can strike a brand in a moment’s notice and spiral into a viral nightmare, command centers or
It’s an exciting time to be a PR pro. The communications function is rapidly evolving and next-gen communicators are generating brand value in new and
Establishing and acting on a well-defined corporate Purpose was an important trend in 2018 and discussed widely in the communications field. But as former Shell
Today’s modern communications teams are responsible for protecting more than a company’s reputation, they are tasked with communicating their brand position on key issues, influencing
I’m excited to announce the results of our second-edition research report with partner PR News, “The State of Data-Driven Communications.” We surveyed over 400 communicators