Today’s communications leaders are increasingly feeling the pressure to prove their department’s value to executive leadership. Some assume this means attributing revenue, but the business
In order to combat the seemingly endless negative coverage that plagues the pharmaceutical industry, one leading company looked to quantify brand and reputation in order
At the recent Capitol Communicator event, PR Summit DC, the most important theme presented was that the role of the communicator is more essential than
With the communications landscape changing, the required talent is also changing. Now, communications executives must hire people with skill sets, that three years ago, were
AUGUST 14, 2018 at 3:00-4:00 EST What if your team delivered actionable insights from your media measurement program? The kind of insights that would tell you where
The role of the Chief Communications Officer and the communications function is changing rapidly. Communications has been elevated to a proactive function that is increasingly
Spokespeople are the experts, thought leaders, PR professionals, and senior executives that are placed in front of the media to tell your story. They are
Last week, I spoke at the annual NIRI conference addressing the changing nature of activist investing and how the IR function needs to evolve to
The Department of Treasury had an organization-wide goal to move towards online communications. To better engage their users and improve their operational excellence, they began