Earned media is an essential tool for PR teams to build consumer trust. This type of media has provided PR professionals with new and innovative
Sentiment analysis is a term that most PR practitioners and communications professionals have heard of, and perhaps even a tool they use as a part
According to Business Matters, a company’s reputation is crucial to its success. When tracked effectively, it can reveal valuable insights into a brand’s current position
Social media is commonly viewed as a platform where companies can actively reach out to their audiences, build relationships, and manage their brand. With approximately
Media analytics are essential to helping public relations and communications professionals understand how well their current strategies are working and plot the path towards future
The global pandemic of 2020 overtook and overwhelmed many companies’ best communications efforts. With communications teams assuming greater responsibility for effective messaging amid an influx
Media monitoring involves tracking the output of traditional, social, and broadcast media outlets and authors. While it can be utilized by countless groups – from
As the communications industry continues to become more sophisticated, it’s vital that your messages reach and resonate with your target audience. While crafting a strong
A crisis communication plan has three phases that consist of planning for, responding to, and assessing methods. It is a strategy for companies’ communications teams to