PR PERSPECTIVES FOR SMARTER DECISIONS

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Executive Insights

Lasting Pandemic Impacts on Communications in 2021

The global pandemic of 2020 overtook and overwhelmed many companies’ best communications efforts. With communications teams assuming greater responsibility for effective messaging amid an influx

Messaging Pull-Through

Metrics to Use for Media Monitoring

Media monitoring involves tracking the output of traditional, social, and broadcast media outlets and authors. While it can be utilized by countless groups – from

How Can PR Make an Impact?

The efforts of your PR team can decide whether your company’s actions make a real impact by appearing in top media. Some companies underestimate the

Invest in PR Measurement
Executive Insights

Why You Need to Invest in PR Measurement

Many communicators struggle with shrinking budgets and funding new initiatives. We see it all the time, especially when it comes to measurement. While not as