PR PERSPECTIVES FOR SMARTER DECISIONS

Executive Insights

The Importance of Data Visualization

Many communications and PR professionals take advantage of media monitoring and analysis to gain insight into their strategies and boost the effectiveness of PR campaigns.

earned media coverage online outlet
Messaging Pull-Through

How to Get Earned Media Coverage

Earned media is an essential tool for PR teams to build consumer trust. This type of media has provided PR professionals with new and innovative

AI Sentiment Analysis
Human-Assisted AI

How Accurate is AI Sentiment Analysis?

Sentiment analysis is a term that most PR practitioners and communications professionals have heard of, and perhaps even a tool they use as a part

Drivers of Corporate Reputation
Reputation Management

How to Track Key Drivers of Corporate Reputation

According to Business Matters, a company’s reputation is crucial to its success. When tracked effectively, it can reveal valuable insights into a brand’s current position

Media analytics for PR team
Messaging Pull-Through

The Importance of Media Analytics in PR

Media analytics are essential to helping public relations and communications professionals understand how well their current strategies are working and plot the path towards future

Video call
Executive Insights

Lasting Pandemic Impacts on Communications in 2021

The global pandemic of 2020 overtook and overwhelmed many companies’ best communications efforts. With communications teams assuming greater responsibility for effective messaging amid an influx

Messaging Pull-Through

Metrics to Use for Media Monitoring

Media monitoring involves tracking the output of traditional, social, and broadcast media outlets and authors. While it can be utilized by countless groups – from