Social media is commonly viewed as a platform where companies can actively reach out to their audiences, build relationships, and manage their brand. With approximately
Media analytics are essential to helping public relations and communications professionals understand how well their current strategies are working and plot the path towards future
The global pandemic of 2020 overtook and overwhelmed many companies’ best communications efforts. With communications teams assuming greater responsibility for effective messaging amid an influx
Media monitoring involves tracking the output of traditional, social, and broadcast media outlets and authors. While it can be utilized by countless groups – from
As the communications industry continues to become more sophisticated, it’s vital that your messages reach and resonate with your target audience. While crafting a strong
An Era of Change is Upon Us Most people have heard the saying “the only constant in life is change.” Change comes at us from all
The efforts of your PR team can decide whether your company’s actions make a real impact by appearing in top media. Some companies underestimate the
AVEs – or Advertising Value Equivalent – are on their way out. Thanks to the efforts of the “Say No To AVEs” campaign that AMEC
Many communicators struggle with shrinking budgets and funding new initiatives. We see it all the time, especially when it comes to measurement. While not as