PR PERSPECTIVES FOR SMARTER DECISIONS

Executive Insights

How and Why to Measure Purpose

Establishing and acting on a well-defined corporate Purpose was an important trend in 2018 and discussed widely in the communications field. But as former Shell

Messaging Pull-Through

How to Track Policy Issues in the Media

Today’s modern communications teams are responsible for protecting more than a company’s reputation, they are tasked with communicating their brand position on key issues, influencing

AI Done Right
Human-Assisted AI

AI Done Right

With the rise of artificial intelligence and ensuing hype, many companies in the media intelligence industry and beyond began touting their use of AI. But

Executive Insights

Centralize Your PR Measurement and Reporting

Communications analysis and reporting is often fragmented, with regional teams and national and local agencies collecting and reporting on disparate data.  When measurement is siloed

Measuring Patient Experience
Executive Insights

Measuring Patient Experience

Patient experience is the cornerstone of brand reputation and patient loyalty. And with the move to value-based healthcare, it directly affects the bottom line. Acquisition