Quality over quantity. That is the PR pro’s motto in 2019. Growing impressions or article counts year over year is fine, but communicators are increasingly being
The world of communications is changing radically. PR Pros are jacks of all trades – expected to know and do more and more. Meanwhile, the
Sometimes it’s difficult to quantify the business impact of a PR crisis. But in the case of Uber’s string of bad publicity in 2017, the
I recently attended a panel featuring both PR experts and journalists that revealed (and brainstormed ways to solve) the disconnects between companies and the media
When a large nonprofit children’s hospital garnered negative publicity around their executive compensation practices, the organization’s issue management team needed to determine if and how
In a digital day and age where crisis can strike a brand in a moment’s notice and spiral into a viral nightmare, command centers or
It’s an exciting time to be a PR pro. The communications function is rapidly evolving and next-gen communicators are generating brand value in new and
Establishing and acting on a well-defined corporate Purpose was an important trend in 2018 and discussed widely in the communications field. But as former Shell
Today’s modern communications teams are responsible for protecting more than a company’s reputation, they are tasked with communicating their brand position on key issues, influencing