36. That’s how many Communications staff it took at a major national bank to produce one quarterly media intelligence report. Local market coverage analysis is
PR PERSPECTIVES FOR SMARTER DECISIONS
There is a shift happening in the Communications world. Communicators are being asked to do more with more. As panelists at a PRWeek event at the
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Has your company sent out a survey recently? Surveys can be a wonderful way of connecting with your clients or prospects and collecting feedback about you and
If you’ve ever done Communication or PR work for a company going through an Initial Public Offering, you know news attention can increase over tenfold.
By now most everyone has seen the LifeLock commercials poking fun at monitoring your credit versus doing something about the fraud that’s found. That shift
As you dissect the landscape of media monitoring and analytics solutions available to your team, it’s important to understand how best-in-class Communications professionals are tying
Measuring media coverage is a complicated task. It’s a no-brainer for your team to want both accuracy and efficiency at the forefront of any monitoring
Many in the communications field have written about how corporate communicators should make more – and better – use of data in their day-to-day work.