Gaining a bigger audience for a company’s thought leadership is a top priority for communications professionals. With limited time and resources to push thought leadership,
PR PERSPECTIVES FOR SMARTER DECISIONS
For many communications and PR professionals, winning a Pulitzer may be easier than showing how their communications efforts are contributing to brand and reputation drivers.
If you’ve ever done PR work for a telecommunications company, you know that special events matter. In an industry where customers are always shopping for
36. That’s how many Communications staff it took at a major national bank to produce one quarterly media intelligence report. Local market coverage analysis is
There is a shift happening in the Communications world. Communicators are being asked to do more with more. As panelists at a PRWeek event at the
Company crises can be deal-makers (or breakers) in the career of a PR or Communications professional. C-suite execs want proof that a crisis strategy is working, both during
Has your company sent out a survey recently? Surveys can be a wonderful way of connecting with your clients or prospects and collecting feedback about you and
If you’ve ever done Communication or PR work for a company going through an Initial Public Offering, you know news attention can increase over tenfold.
By now most everyone has seen the LifeLock commercials poking fun at monitoring your credit versus doing something about the fraud that’s found. That shift