PR PERSPECTIVES FOR SMARTER DECISIONS

C-Suite Reports
Executive Insights

How Much Should You Report to the C-Suite?

Deciding how much media measurement to share with senior leadership can be a dilemma for communications leaders.  The media monitoring systems most teams use can

Twitter
Crisis Communications

The Kenneth Cole Twitter Debacle

Early in 2011, the “Arab Spring” uprisings made headlines around the world, using social media to share information without government interference.  Twitter was a key