Needle in a Haystack – Why Surveys Matter

Needle in a Haystack

Has your company sent out a survey recently?

Surveys can be a wonderful way of connecting with your clients or prospects and collecting feedback about you and your offerings.

Insights from surveys can help you learn:

  • What’s Working: Paying attention to what customers rave about can prove useful and surprising. This can help you identify what to keep as you developed new strategies. In addition, you can learn what to highlight to prospects.
  • What’s Broken: Is the new product offering well received? Can everyone navigate the website? Are there any quality issues? Were they happy with customer service? Surveys can quickly pinpoint areas of improvement across many different parts of your business.
  • Where You Should Go Next: Free-form responses on surveys may end up being a great source of innovative ideas!

Gathering this information is the easy part. The hard part is analyzing the input for what matters. Without accurate analysis and categorization, finding the nuggets of valuable information is next to impossible.

The worst thing a company can do is send a survey with no plan of how to 1) analyze it and 2) implement changes based on what is learned. Find out how the Department of Treasury found actionable data within thousands of website visitor surveys.

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ARTICLE AUTHOR
Eric Koefoot

Eric Koefoot

President & CEO
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