The fourth article of our five-part series produced with partner PR News, examines some of the challenges of reputation management.
Measuring brand and corporate reputation is integral to the overall measurement of communications efforts but often thought to be problematic. Part of the reason is because it’s nuanced and requires more human intelligence. This article, featuring communication executives from KPMG and Aflac, explores topics such how to accurately measure your reputation, how often you should do it and what should it cost you.
Leslie Stefanik is the VP of Marketing at PublicRelay