It’s an exciting time to be a PR pro. The communications function is rapidly evolving and next-gen communicators are generating brand value in new and creative ways, becoming essential strategic partners to the business in the process.
Join the “Communicators as Brand Value Creators” virtual round table to hear real world success stories from executives at Prudential, Choice Hotels, and the Entertainment Software Association. These top communicators will share how they think outside of the box to create brand value and drive business results. From measurement and reporting to reputation management and crisis response, you’ll hear just what it takes to be a strategic partner to the business.