Communications teams have the incredible responsibility of managing their company reputation across all forms of media. What may appear to be a simple task spans
Media monitoring is the process by which a company keeps track of its media coverage. This practice benefits PR and communications teams in many ways.
While PR teams used to rely on press releases and media outlets to connect with their target audiences, social media’s integration into people’s daily lives
According to Business Matters, a company’s reputation is crucial to its success. When tracked effectively, it can reveal valuable insights into a brand’s current position
As the communications industry continues to become more sophisticated, it’s vital that your messages reach and resonate with your target audience. While crafting a strong
Accurate and regularly updated data has become a driving force in the business world. Having in depth knowledge of exactly how everything is performing is
Many of us have probably heard of SMART goals or goals that are specific, measurable, attainable, relevant, and time bound. Rather than having a vague
Communicators agree vague potential impressions metrics are quickly becoming irrelevant because they don’t provide business value. But how can PR pros demonstrate their contribution to
It’s not enough to count how many brand or product name mentions you and your competitors are getting – you need to know what is
Sometimes it’s difficult to quantify the business impact of a PR crisis. But in the case of Uber’s string of bad publicity in 2017, the