Patient experience is the cornerstone of brand reputation and patient loyalty. And with the move to value-based healthcare, it directly affects the bottom line. Acquisition
PR measurement shouldn’t just tell you what you’ve done, but what to do next. Your media data is powerful and can do just that- if
When talking about media monitoring and media analysis, many people use the terms interchangeably. However, there is an important distinction between the two. While media
Reputational drivers are concepts that contribute to your brand’s public perception. They are overarching ideas like workplace environment, thought leadership, and innovation that can’t easily
I recently spoke at the PRSA 2018 International Conference in Austin, TX on why data-driven communications team are more agile and efficient. In a nutshell,
The correlation between employee and customer experience is a natural one. A customer’s experience with your brand is ultimately shaped by the people they interact
Workplace environment issues have recently come into the media spotlight for a variety of reasons and can do serious damage to an organization’s ability to
One of the nation’s most prominent financial services company did not have the resources to track its complex and vast media coverage, let alone dive
Building a comprehensive communications strategy requires engaging with and leveraging multiple media channels. Trends emerging on one channel may differ from another or share similarities