According to Business Matters, a company’s reputation is crucial to its success. When tracked effectively, it can reveal valuable insights into a brand’s current position
As the communications industry continues to become more sophisticated, it’s vital that your messages reach and resonate with your target audience. While crafting a strong
Accurate and regularly updated data has become a driving force in the business world. Having in depth knowledge of exactly how everything is performing is
Many of us have probably heard of SMART goals or goals that are specific, measurable, attainable, relevant, and time bound. Rather than having a vague
Communicators agree vague potential impressions metrics are quickly becoming irrelevant because they don’t provide business value. But how can PR pros demonstrate their contribution to
It’s not enough to count how many brand or product name mentions you and your competitors are getting – you need to know what is
Sometimes it’s difficult to quantify the business impact of a PR crisis. But in the case of Uber’s string of bad publicity in 2017, the
When a large nonprofit children’s hospital garnered negative publicity around their executive compensation practices, the organization’s issue management team needed to determine if and how
Establishing and acting on a well-defined corporate Purpose was an important trend in 2018 and discussed widely in the communications field. But as former Shell
In December, I spoke at the PR News Media Relations Conference about the importance of aligning your media relations KPI’s to the goals of the