A company can build up a great brand reputation one day, only to have an unforeseen PR crisis tarnish its brand the next day. Effective
Sometimes it’s difficult to quantify the business impact of a PR crisis. But in the case of Uber’s string of bad publicity in 2017, the
When a large nonprofit children’s hospital garnered negative publicity around their executive compensation practices, the organization’s issue management team needed to determine if and how
Crisis strikes in the blink of an eye and can erupt into a full media catastrophe overnight. Even when a crisis is done, if it
Patient experience is the cornerstone of brand reputation and patient loyalty. And with the move to value-based healthcare, it directly affects the bottom line. Acquisition
PR measurement shouldn’t just tell you what you’ve done, but what to do next. Your media data is powerful and can do just that- if
When talking about media monitoring and media analysis, many people use the terms interchangeably. However, there is an important distinction between the two. While media
Reputational drivers are concepts that contribute to your brand’s public perception. They are overarching ideas like workplace environment, thought leadership, and innovation that can’t easily
I recently spoke at the PRSA 2018 International Conference in Austin, TX on why data-driven communications team are more agile and efficient. In a nutshell,
The correlation between employee and customer experience is a natural one. A customer’s experience with your brand is ultimately shaped by the people they interact