The value of competitive intelligence extends beyond informing strategic business operations. PR teams can also benefit from knowing how competitors perform by tracking their earned
Press releases are an important tool for public relations professionals when communicating with the media. They allow PR teams to share company news, take positions
Earned media is an essential tool for PR teams to build consumer trust. This type of media has provided PR professionals with new and innovative
Social media is commonly viewed as a platform where companies can actively reach out to their audiences, build relationships, and manage their brand. With approximately
Media analytics are essential to helping public relations and communications professionals understand how well their current strategies are working and plot the path towards future
Media monitoring involves tracking the output of traditional, social, and broadcast media outlets and authors. While it can be utilized by countless groups – from