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Influencers
Competition/Peers
5 Tips for Influencer Engagement from Next Gen Communicators
It’s easy for PR pros to feel left behind in the Big Data era. While marketers have countless tools for targeting, personalizing, tracking, and measuring
December 27, 2017
Influencers
Human Analysis Steps In When Most Social Media Analysis Tools Fall Short
Recently, a Business Insider article caught my attention when it sought to quantify the brand boosts that Intel, Under Armour and Merck experienced when their
September 8, 2017
Influencers
How Do You Identify Key Media Influencers Around An Industry Topic?
Pushing an organization’s key messages is a priority for communications professionals. Yet effectively promoting that messaging can be daunting, especially in a noisy industry with
August 24, 2017
Competition/Peers
9 Questions to Ask Your Media Intelligence Solution Provider
By now most everyone has seen the LifeLock commercials poking fun at monitoring your credit versus doing something about the fraud that’s found. That shift
May 23, 2017
Influencers
3 Questions You Need to Answer about Thought Leadership Programs
If you had a dollar for every time your Communications team has uttered the phrase “Thought Leadership”, you’d probably be able to buy your dream
October 27, 2016
Influencers
Infographic: Most Widely Shared EpiPen Articles From the Last Month
Every Communications professional operating within the Pharmaceuticals industry cringes at one word: EpiPens. After an increase from roughly $100 in 2009 to $600 in 2016, costs have
October 13, 2016
Influencers
3 Game-Changing Ways 3rd Party Influencers Can Shape Your Media Strategy
It’s no secret to communications executives that it’s essential to identify key influencers impacting their business. Traditional media strategy typically focuses on journalists and authors
August 25, 2016