Influencers
Measure Media Relations for Outcomes, Not Outputs
In December, I spoke at the PR News Media Relations Conference about the importance of aligning your media relations KPI’s to the goals of the
December 17, 2018
Influencers
Influencers
Why You Need to Add Third-Party Media Influencers to Your Communications Plan Right Now
Influencers are all the hype nowadays, with both communicators and marketers jumping to uncover the perfect social media campaign or engage outlets that receive the
October 4, 2018
Influencers
Data-Driven Media Relations: Targeting Authors and Outlets
Data-driven media relations strategies have many benefits. Primarily, it will amplify your key messages most effectively and efficiently, giving you time back in your day.
September 10, 2018
Influencers
Reputation Management and Driving Positive Coverage in the Pharmaceutical Industry
In order to combat the seemingly endless negative coverage that plagues the pharmaceutical industry, one leading company looked to quantify brand and reputation in order
August 7, 2018
Executive Insights
How Effective is Your Spokesperson Strategy?
Spokespeople are the experts, thought leaders, PR professionals, and senior executives that are placed in front of the media to tell your story. They are
July 2, 2018
Executive Insights
Use Competitive Intelligence to Build a Better Communication Strategy
CCOs are increasingly basing their goals on broader business objectives like increasing thought leadership, engaging customers and shareholders, entering a new market, or becoming known
May 9, 2018
Influencers
The Data Driven Influencer Strategy
Influencers have taken the marketing world by storm. A single “influencer” has the power to drastically impact a company’s public image, and this has been
April 9, 2018
Executive Insights
Issue Tracking: Uncovering Influencers
In today’s 24/7 news cycle, staying on top of what’s going on is a Sisyphean task for companies, non-profit organizations, and industry groups (not to
March 26, 2018
