In December, I spoke at the PR News Media Relations Conference about the importance of aligning your media relations KPI’s to the goals of the
Influencers are all the hype nowadays, with both communicators and marketers jumping to uncover the perfect social media campaign or engage outlets that receive the
Data-driven media relations strategies have many benefits. Primarily, it will amplify your key messages most effectively and efficiently, giving you time back in your day.
In order to combat the seemingly endless negative coverage that plagues the pharmaceutical industry, one leading company looked to quantify brand and reputation in order
Spokespeople are the experts, thought leaders, PR professionals, and senior executives that are placed in front of the media to tell your story. They are
CCOs are increasingly basing their goals on broader business objectives like increasing thought leadership, engaging customers and shareholders, entering a new market, or becoming known
Influencers have taken the marketing world by storm. A single “influencer” has the power to drastically impact a company’s public image, and this has been
In today’s 24/7 news cycle, staying on top of what’s going on is a Sisyphean task for companies, non-profit organizations, and industry groups (not to