Influencers

Influencer Analytics
Executive Insights

Influencer Analytics for Next-Gen Communicators

First Data Corporation’s Vice President of Communications, Michael Schneider, recently discussed influencer analytics that the team leverages to inform their broader influencer and media relations

Influencers

The Data Driven Influencer Strategy

Influencers have taken the marketing world by storm. A single “influencer” has the power to drastically impact a company’s public image, and this has been

Executive Insights

Issue Tracking: Uncovering Influencers

In today’s 24/7 news cycle, staying on top of what’s going on is a Sisyphean task for companies, non-profit organizations, and industry groups (not to