Human-Assisted AI

Meeting about stats at Public Relay
Human-Assisted AI

The Importance of Human Analysis in Media

Recently, a Business Insider article caught my attention when it sought to quantify the brand boosts that Intel, Under Armour and Merck experienced when their

Chipotle sign
Human-Assisted AI

Why Keywords Are Simply Not Enough

We are in a new world of public relations management where missing out on a story or tweet from an influencer can potentially cause your brand

Doing Work on a computer
Human-Assisted AI

How to Combine Human & Machine Learning

As you dissect the landscape of media monitoring and analytics solutions available to your team, it’s important to understand how best-in-class Communications professionals are tying

Analyzing Data
Human-Assisted AI

How to Handle Information Overload

Businesses love information, data, and statistics.  Show me a successful CEO, and I will put money on the fact that they rely on stats to

Crisis Communications

The Kenneth Cole Twitter Debacle

Early in 2011, the “Arab Spring” uprisings made headlines around the world, using social media to share information without government interference.  Twitter was a key