Recently, a Business Insider article caught my attention when it sought to quantify the brand boosts that Intel, Under Armour and Merck experienced when their
We are in a new world of public relations management where missing out on a story or tweet from an influencer can potentially cause your brand
As you dissect the landscape of media monitoring and analytics solutions available to your team, it’s important to understand how best-in-class Communications professionals are tying
Measuring media coverage is a complicated task. It’s a no-brainer for your team to want both accuracy and efficiency at the forefront of any monitoring
Businesses love information, data, and statistics. Show me a successful CEO, and I will put money on the fact that they rely on stats to
Early in 2011, the “Arab Spring” uprisings made headlines around the world, using social media to share information without government interference. Twitter was a key