Every communicator knows when a big story is published, every minute matters. Yet many earned media articles leave little impact – while a few pieces
As a new member of AMEC and with the organization’s Global Summit on Measurement fast approaching, the team here at PublicRelay was inspired to look
With the rise of artificial intelligence and ensuing hype, many companies in the media intelligence industry and beyond began touting their use of AI. But
Selling the value of PR is difficult in this day and age where digital and social media marketing reign supreme and PR teams and their
Last week, I spoke at the annual NIRI conference addressing the changing nature of activist investing and how the IR function needs to evolve to
A leading financial insurance company wanted to revamp its media measurement strategy. The new CCO tasked with implementing the improvement wanted to move their strategy
Nowadays, AI is in just about everything and business leaders are quick to get caught up in the hype. A recent article from McKinsey &
No matter what terminology you prefer – driverless car, autonomous vehicle, autonomous driving, self-driving car or something else – the future of human and non-human
Okay, maybe it is not entirely ugly (we needed a clever blog title), but it is the truth. AI applied to media analytics needs to be
Be careful. If you’re now assuming AI can do anything, you might be disappointed. Bad AI might lead you to make bad decisions. Why? Simple -AI