Human-Assisted AI
AI Done Right
With the rise of artificial intelligence and ensuing hype, many companies in the media intelligence industry and beyond began touting their use of AI. But
January 7, 2019
Human-Assisted AI
Executive Insights
PRovoke18: ‘The PR Industry is Facing its Moneyball Moment’, but AI is Not the Key
Selling the value of PR is difficult in this day and age where digital and social media marketing reign supreme and PR teams and their
November 1, 2018
Executive Insights
The Changing Nature of Activist Investing – 5 Takeaways from NIRI 2018
Last week, I spoke at the annual NIRI conference addressing the changing nature of activist investing and how the IR function needs to evolve to
June 26, 2018
Human-Assisted AI
Pushing Key Initiatives: Creating a Media Measurement Strategy Tied to Business Goals
A leading financial insurance company wanted to revamp its media measurement strategy. The new CCO tasked with implementing the improvement wanted to move their strategy
June 4, 2018
Human-Assisted AI
What AI Can and Can’t (Yet) Do for Your Business
Nowadays, AI is in just about everything and business leaders are quick to get caught up in the hype. A recent article from McKinsey &
April 11, 2018
Human-Assisted AI
Breaking Down The Coverage of Autonomous Vehicles at CES vs. The Detroit Auto Show
No matter what terminology you prefer – driverless car, autonomous vehicle, autonomous driving, self-driving car or something else – the future of human and non-human
February 7, 2018
Human-Assisted AI
Part III – AI for Media Intelligence: The Ugly (Truth)
Okay, maybe it is not entirely ugly (we needed a clever blog title), but it is the truth. AI applied to media analytics needs to be
December 1, 2017
Human-Assisted AI
Part II – AI for Media Intelligence: The Bad
Be careful. If you’re now assuming AI can do anything, you might be disappointed. Bad AI might lead you to make bad decisions. Why? Simple -AI
November 29, 2017
Human-Assisted AI
Part I – AI for Media Intelligence: The Good, the Bad, and the Ugly
Everybody is talking about how artificial intelligence (AI) is changing the world and how it is the future of just about everything. Even communications professionals
November 20, 2017