Today it is harder than ever to protect your brand. Knowing how to shield your company from mis/disinformation can be challenging, especially when research from
In the ever-evolving world of communications strategies and campaigns, connecting with your audience through social media is now more vital than ever. Because social media
Social media analytics that make sense of the conversations happening across social platforms is an essential tool of modern PR. Tracking discussions about specific products,
In today’s competitive marketplace, brand awareness matters more for companies than ever before. Social media platforms not only provide a means to boost your brand,
In the age of social media, PR crises have become increasingly common. While your team may have a rough idea of how to respond to
Sentiment analysis is a term that most PR practitioners and communications professionals have heard of, and perhaps even a tool they use as a part
A crisis communication plan has three phases that consist of planning for, responding to, and assessing methods. It is a strategy for companies’ communications teams to
A company can build up a great brand reputation one day, only to have an unforeseen PR crisis tarnish its brand the next day. Effective
In a digital day and age where crisis can strike a brand in a moment’s notice and spiral into a viral nightmare, command centers or
Today’s modern communications teams are responsible for protecting more than a company’s reputation, they are tasked with communicating their brand position on key issues, influencing