Social media analytics that make sense of the conversations happening across social platforms is an essential tool of modern PR. Tracking discussions about specific products,
In today’s competitive marketplace, brand awareness matters more for companies than ever before. Social media platforms not only provide a means to boost your brand,
Sentiment analysis is a term that most PR practitioners and communications professionals have heard of, and perhaps even a tool they use as a part
Today’s modern communications teams are responsible for protecting more than a company’s reputation, they are tasked with communicating their brand position on key issues, influencing
With the rise of artificial intelligence and ensuing hype, many companies in the media intelligence industry and beyond began touting their use of AI. But
A leading financial insurance company wanted to revamp its media measurement strategy. The new CCO tasked with implementing the improvement wanted to move their strategy
No matter what terminology you prefer – driverless car, autonomous vehicle, autonomous driving, self-driving car or something else – the future of human and non-human
Okay, maybe it is not entirely ugly (we needed a clever blog title), but it is the truth. AI applied to media analytics needs to be
Be careful. If you’re now assuming AI can do anything, you might be disappointed. Bad AI might lead you to make bad decisions. Why? Simple -AI
Everybody is talking about how artificial intelligence (AI) is changing the world and how it is the future of just about everything. Even communications professionals