Human-Assisted AI

Misinformation
Crisis Communications

How to Protect Your Brand from Misinformation

Today it is harder than ever to protect your brand. Knowing how to shield your company from mis/disinformation can be challenging, especially when research from

Social media analytics and brand awareness
Human-Assisted AI

Measuring Brand Awareness Through Social Media

In today’s competitive marketplace, brand awareness matters more for companies than ever before. Social media platforms not only provide a means to boost your brand,

AI Sentiment Analysis
Human-Assisted AI

How Accurate is AI Sentiment Analysis?

Sentiment analysis is a term that most PR practitioners and communications professionals have heard of, and perhaps even a tool they use as a part

The Communications Command Center
Crisis Communications

5 Key Metrics Every CCO Needs

In a digital day and age where crisis can strike a brand in a moment’s notice and spiral into a viral nightmare, command centers or

Human-Assisted AI

How to Track Policy Issues in the Media

Today’s modern communications teams are responsible for protecting more than a company’s reputation, they are tasked with communicating their brand position on key issues, influencing