A company can build up a great brand reputation one day, only to have an unforeseen PR crisis tarnish its brand the next day. Effective
AVEs – or Advertising Value Equivalent – are on their way out. Thanks to the efforts of the “Say No To AVEs” campaign that AMEC
Many communicators struggle with shrinking budgets and funding new initiatives. We see it all the time, especially when it comes to measurement. While not as
Accurate and regularly updated data has become a driving force in the business world. Having in depth knowledge of exactly how everything is performing is
First Data Corporation’s Vice President of Communications, Michael Schneider, recently discussed influencer analytics that the team leverages to inform their broader influencer and media relations
With the rise of activist and ESG investing, corporate brand reputation is more important than ever to strategic investor relations teams. Your team needs to
Many of us have probably heard of SMART goals or goals that are specific, measurable, attainable, relevant, and time bound. Rather than having a vague
It may seem obvious, but becoming the best in the world at something is not an easy process. Building a PR measurement and analytics program
As a first-timer to an AMEC Global Summit, I went in with eyes wide open, full of anticipation. What would it be like, spending a
“My boss isn’t asking for data or measurement results so why provide it?” In Mark Cuban’s words, “the greatest value you can offer a boss