Executive Insights

Executive Insights

Your 3 Go-To Communications Dashboards

Accurate and regularly updated data has become a driving force in the business world. Having in depth knowledge of exactly how everything is performing is

Influencer Analytics
Executive Insights

Influencer Analytics for Next-Gen Communicators

First Data Corporation’s Vice President of Communications, Michael Schneider, recently discussed influencer analytics that the team leverages to inform their broader influencer and media relations

Executive Insights

3 Things To Know About PR Attribution

The PR profession is moving away from impressions, reach, and AVE metrics because they cannot be used to answer how PR is affecting business outcomes.