Executive Insights

Executive Insights

The Importance of Data Visualization

Many communications and PR professionals take advantage of media monitoring and analysis to gain insight into their strategies and boost the effectiveness of PR campaigns.

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Executive Insights

Lasting Pandemic Impacts on Communications in 2021

The global pandemic of 2020 overtook and overwhelmed many companies’ best communications efforts. With communications teams assuming greater responsibility for effective messaging amid an influx

How Can PR Make an Impact?

The efforts of your PR team can decide whether your company’s actions make a real impact by appearing in top media. Some companies underestimate the

Think about what you could be using as alternatives to AVEs
Executive Insights

Forget AVE. What are Good PR Metrics?

AVEs – or Advertising Value Equivalent – are on their way out. Thanks to the efforts of the “Say No To AVEs” campaign that AMEC

Invest in PR Measurement
Executive Insights

Why You Need to Invest in PR Measurement

Many communicators struggle with shrinking budgets and funding new initiatives. We see it all the time, especially when it comes to measurement. While not as

Executive Insights

5 Ways to Use Media Analysis for IR Strategy

With the rise of activist and ESG investing, corporate brand reputation is more important than ever to strategic investor relations teams. Your team needs to