Executive Insights

Executive Insights

PR Metrics: There is No Magic Number

The truth is, there’s no short cuts or magic numbers when it comes to your PR metrics and measurement plan. There’s a reason PR measurement

Executive Insights

Media Measurement: Quality Over Quantity

Quality over quantity. That is the PR pro’s motto in 2019. Growing impressions or article counts year over year is fine, but communicators are increasingly being

Executive Insights

How and Why to Measure Purpose

Establishing and acting on a well-defined corporate Purpose was an important trend in 2018 and discussed widely in the communications field. But as former Shell

Executive Insights

Centralize Your PR Measurement and Reporting

Communications analysis and reporting is often fragmented, with regional teams and national and local agencies collecting and reporting on disparate data.  When measurement is siloed

Measuring Patient Experience
Executive Insights

Measuring Patient Experience

Patient experience is the cornerstone of brand reputation and patient loyalty. And with the move to value-based healthcare, it directly affects the bottom line. Acquisition