It’s an exciting time to be a PR pro. The communications function is rapidly evolving and next-gen communicators are generating brand value in new and
Establishing and acting on a well-defined corporate Purpose was an important trend in 2018 and discussed widely in the communications field. But as former Shell
I’m excited to announce the results of our second-edition research report with partner PR News, “The State of Data-Driven Communications.” We surveyed over 400 communicators
Communications analysis and reporting is often fragmented, with regional teams and national and local agencies collecting and reporting on disparate data. When measurement is siloed
Patient experience is the cornerstone of brand reputation and patient loyalty. And with the move to value-based healthcare, it directly affects the bottom line. Acquisition
When talking about media monitoring and media analysis, many people use the terms interchangeably. However, there is an important distinction between the two. While media
As brand reputation is becoming increasingly important to maintaining a healthy bottom line, the role of communicators is becoming more and more strategic. Consequently, the
Selling the value of PR is difficult in this day and age where digital and social media marketing reign supreme and PR teams and their
I recently spoke at the PRSA 2018 International Conference in Austin, TX on why data-driven communications team are more agile and efficient. In a nutshell,