Communications analysis and reporting is often fragmented, with regional teams and national and local agencies collecting and reporting on disparate data. When measurement is siloed
Patient experience is the cornerstone of brand reputation and patient loyalty. And with the move to value-based healthcare, it directly affects the bottom line. Acquisition
When talking about media monitoring and media analysis, many people use the terms interchangeably. However, there is an important distinction between the two. While media
As brand reputation is becoming increasingly important to maintaining a healthy bottom line, the role of communicators is becoming more and more strategic. Consequently, the
Selling the value of PR is difficult in this day and age where digital and social media marketing reign supreme and PR teams and their
I recently spoke at the PRSA 2018 International Conference in Austin, TX on why data-driven communications team are more agile and efficient. In a nutshell,
The correlation between employee and customer experience is a natural one. A customer’s experience with your brand is ultimately shaped by the people they interact
Many communications and PR practitioners today are feeling pressure to prove how their work is impacting the broader business. While there is a plethora of
As discussed in a recent CommPRO webinar by top communications executives, the role of the CCO is modernizing. It’s no longer enough for the role