The global pandemic of 2020 overtook and overwhelmed many companies’ best communications efforts. With communications teams assuming greater responsibility for effective messaging amid an influx
An Era of Change is Upon Us Most people have heard the saying “the only constant in life is change.” Change comes at us from all
The efforts of your PR team can decide whether your company’s actions make a real impact by appearing in top media. Some companies underestimate the
AVEs – or Advertising Value Equivalent – are on their way out. Thanks to the efforts of the “Say No To AVEs” campaign that AMEC
Many communicators struggle with shrinking budgets and funding new initiatives. We see it all the time, especially when it comes to measurement. While not as
With the rise of activist and ESG investing, corporate brand reputation is more important than ever to strategic investor relations teams. Your team needs to
“My boss isn’t asking for data or measurement results so why provide it?” In Mark Cuban’s words, “the greatest value you can offer a boss
The PR profession is moving away from impressions, reach, and AVE metrics because they cannot be used to answer how PR is affecting business outcomes.
PR News’ recent Measurement Conference provided an interesting glimpse into the state of PR measurement and analytics, bringing together a cross section of practitioners. Some
Communications analysis and reporting is often fragmented, with regional teams and national and local agencies collecting and reporting on disparate data. When measurement is siloed