Executive Insights

Invest in PR Measurement
Executive Insights

Why You Need to Invest in PR Measurement

Many communicators struggle with shrinking budgets and funding new initiatives. We see it all the time, especially when it comes to measurement. While not as

Executive Insights

Your 3 Go-To Communications Dashboards

Accurate and regularly updated data has become a driving force in the business world. Having in depth knowledge of exactly how everything is performing is

Influencer Analytics
Executive Insights

Influencer Analytics for Next-Gen Communicators

First Data Corporation’s Vice President of Communications, Michael Schneider, recently discussed influencer analytics that the team leverages to inform their broader influencer and media relations