Accurate and regularly updated data has become a driving force in the business world. Having in depth knowledge of exactly how everything is performing is
First Data Corporation’s Vice President of Communications, Michael Schneider, recently discussed influencer analytics that the team leverages to inform their broader influencer and media relations
With the rise of activist and ESG investing, corporate brand reputation is more important than ever to strategic investor relations teams. Your team needs to
Many of us have probably heard of SMART goals or goals that are specific, measurable, attainable, relevant, and time bound. Rather than having a vague
It may seem obvious, but becoming the best in the world at something is not an easy process. Building a PR measurement and analytics program
As a first-timer to an AMEC Global Summit, I went in with eyes wide open, full of anticipation. What would it be like, spending a
“My boss isn’t asking for data or measurement results so why provide it?” In Mark Cuban’s words, “the greatest value you can offer a boss
Communicators agree vague potential impressions metrics are quickly becoming irrelevant because they don’t provide business value. But how can PR pros demonstrate their contribution to
The PR profession is moving away from impressions, reach, and AVE metrics because they cannot be used to answer how PR is affecting business outcomes.
PR News’ recent Measurement Conference provided an interesting glimpse into the state of PR measurement and analytics, bringing together a cross section of practitioners. Some