In the age of social media, PR crises have become increasingly common. While your team may have a rough idea of how to respond to
A crisis communication plan has three phases that consist of planning for, responding to, and assessing methods. It is a strategy for companies’ communications teams to
A company can build up a great brand reputation one day, only to have an unforeseen PR crisis tarnish its brand the next day. Effective
In a digital day and age where crisis can strike a brand in a moment’s notice and spiral into a viral nightmare, command centers or
Crisis strikes in the blink of an eye and can erupt into a full media catastrophe overnight. Even when a crisis is done, if it
Early in 2011, the “Arab Spring” uprisings made headlines around the world, using social media to share information without government interference. Twitter was a key