Gaining a bigger audience for a company’s thought leadership is a top priority for communications professionals. With limited time and resources to push thought leadership,
36. That’s how many Communications staff it took at a major national bank to produce one quarterly media intelligence report. Local market coverage analysis is
If you’ve ever done Communication or PR work for a company going through an Initial Public Offering, you know news attention can increase over tenfold.
By now most everyone has seen the LifeLock commercials poking fun at monitoring your credit versus doing something about the fraud that’s found. That shift
As you dissect the landscape of media monitoring and analytics solutions available to your team, it’s important to understand how best-in-class Communications professionals are tying
Corporate communications teams often have responsibility for developing and distributing PR messaging to several internal and external audiences. However, the audience made up of current