Analyzing Employee Reviews for Actionable Brand Insights

Workplace environment issues have recently come into the media spotlight for a variety of reasons and can do serious damage to an organization’s ability to attract talent that moves the company forward, as well as to public brand perception and the bottom line.

Analyzing employee reviews on third party websites is an important way to proactively manage your brand and workplace reputation to prevent a brand crisis and ensure a positive company culture. Employees feel truly anonymous on these sites and will express their honest opinions more so than on internal employee feedback surveys.

Watch the video below to learn why analyzing employee reviews for concepts (not keywords) like, diversity, managerial skills, and company benefits, will uncover actionable insights that can be used across the business from Human Resources to Communications and Investor Relations. These insights will not only help you attract and retain top talent, but strengthen your brand and your bottom line.

ARTICLE AUTHOR
Leslie Stefanik

Leslie Stefanik

Vice President, Marketing
Having worked on both the agency and industry sides of marketing and communications, Leslie brings extensive corporate communications, branding and demand generation practice and understanding to the team at PublicRelay. Formerly the VP of Digital Marketing for Optymyze, Leslie holds a Bachelor’s of Business Administration in Marketing from Youngstown State University.

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