Media analytics are essential to helping public relations and communications professionals understand how well their current strategies are working and plot the path towards future
The global pandemic of 2020 overtook and overwhelmed many companies’ best communications efforts. With communications teams assuming greater responsibility for effective messaging amid an influx
Media monitoring involves tracking the output of traditional, social, and broadcast media outlets and authors. While it can be utilized by countless groups – from
As the communications industry continues to become more sophisticated, it’s vital that your messages reach and resonate with your target audience. While crafting a strong
Every communicator knows when a big story is published, every minute matters. Yet many earned media articles leave little impact – while a few pieces
An Era of Change is Upon Us Most people have heard the saying “the only constant in life is change.” Change comes at us from all
Competition for talent is ramping up in financial services. McKinsey research shows that finance staff in this industry are the sixth-most-difficult job category to fill,
A company can build up a great brand reputation one day, only to have an unforeseen PR crisis tarnish its brand the next day. Effective
AVEs – or Advertising Value Equivalent – are on their way out. Thanks to the efforts of the “Say No To AVEs” campaign that AMEC