Communications teams have the incredible responsibility of managing their company reputation across all forms of media. What may appear to be a simple task spans
Media monitoring is the process by which a company keeps track of its media coverage. This practice benefits PR and communications teams in many ways.
While PR teams used to rely on press releases and media outlets to connect with their target audiences, social media’s integration into people’s daily lives
Press releases are an important tool for public relations professionals when communicating with the media. They allow PR teams to share company news, take positions
In today’s competitive marketplace, brand awareness matters more for companies than ever before. Social media platforms not only provide a means to boost your brand,
Many communications and PR professionals take advantage of media monitoring and analysis to gain insight into their strategies and boost the effectiveness of PR campaigns.
Earned media is an essential tool for PR teams to build consumer trust. This type of media has provided PR professionals with new and innovative
Sentiment analysis is a term that most PR practitioners and communications professionals have heard of, and perhaps even a tool they use as a part
According to Business Matters, a company’s reputation is crucial to its success. When tracked effectively, it can reveal valuable insights into a brand’s current position