Social media analytics that make sense of the conversations happening across social platforms is an essential tool of modern PR. Tracking discussions about specific products,
Brand credibility is crucial for a company to establish itself and is a key factor in sustained growth. For that reason, understanding brand credibility and
Environmental, social, and governance concerns are becoming increasingly pressing and attracting the attention of both corporations and consumers. According to PwC, consumers and employees now
Communications teams have the incredible responsibility of managing their company reputation across all forms of media. What may appear to be a simple task spans
Media monitoring is the process by which a company keeps track of its media coverage. This practice benefits PR and communications teams in many ways.
While PR teams used to rely on press releases and media outlets to connect with their target audiences, social media’s integration into people’s daily lives
Press releases are an important tool for public relations professionals when communicating with the media. They allow PR teams to share company news, take positions
In today’s competitive marketplace, brand awareness matters more for companies than ever before. Social media platforms not only provide a means to boost your brand,
Many communications and PR professionals take advantage of media monitoring and analysis to gain insight into their strategies and boost the effectiveness of PR campaigns.