PR PERSPECTIVES FOR SMARTER DECISIONS

Executive Insights

PR Metrics: There is No Magic Number

The truth is, there’s no short cuts or magic numbers when it comes to your PR metrics and measurement plan. There’s a reason PR measurement

Executive Insights

Media Measurement: Quality Over Quantity

Quality over quantity. That is the PR pro’s motto in 2019. Growing impressions or article counts year over year is fine, but communicators are increasingly being

Reputation Management

How A PR Nightmare Saved Lyft

Sometimes it’s difficult to quantify the business impact of a PR crisis. But in the case of Uber’s string of bad publicity in 2017, the

Issue Management
Reputation Management

Case Study: Establishing an Issue Management Framework

When a large nonprofit children’s hospital garnered negative publicity around their executive compensation practices, the organization’s issue management team needed to determine if and how