The value of competitive intelligence extends beyond informing strategic business operations. PR teams can also benefit from knowing how competitors perform by tracking their earned
Editor’s Note: Chief Insights Officer Mark Weiner’s commitment to inspiring PR teams of every size to begin measuring their communications work led to his partnership
There’s a reason the saying “communication is key” hasn’t fallen out of fashion. Straightforward and effective communication is the driving force that turns a good
Editor’s Note: Our Chief Insights Officer, Mark Weiner, wrote this column for PRNEWS November 2021 issue. The findings cited are based on PRNEWS’s survey of
Today it is harder than ever to protect your brand. Knowing how to shield your company from mis/disinformation can be challenging, especially when research from
In the ever-evolving world of communications strategies and campaigns, connecting with your audience through social media is now more vital than ever. Because social media
What measures do you use to understand your company’s reputation? Let’s say you’re using reputational surveys. With the poll results, you can break down public
The ongoing pandemic and changing social values have redefined brand trust and public expectations of corporate brands. Further, a 2020 Edelman Trust Barometer survey found
Social media analytics that make sense of the conversations happening across social platforms is an essential tool of modern PR. Tracking discussions about specific products,