PR PERSPECTIVES FOR SMARTER DECISIONS

brand credibility
Reputation Management

How to Improve Brand Credibility

Brand credibility is crucial for a company to establish itself and is a key factor in sustained growth. For that reason, understanding brand credibility and

Reputation management
Reputation Management

How to Build a Reputation Management Plan

Communications teams have the incredible responsibility of managing their company reputation across all forms of media. What may appear to be a simple task spans

Media monitoring for PR
Reputation Management

What is Media Monitoring?

Media monitoring is the process by which a company keeps track of its media coverage. This practice benefits PR and communications teams in many ways.

social media for public relations
Reputation Management

The Role of Social Media in Public Relations

While PR teams used to rely on press releases and media outlets to connect with their target audiences, social media’s integration into people’s daily lives

press release newspaper
Messaging Pull-Through

5 Useful Types of Press Releases

Press releases are an important tool for public relations professionals when communicating with the media. They allow PR teams to share company news, take positions

Social media analytics and brand awareness
Human-Assisted AI

Measuring Brand Awareness Through Social Media

In today’s competitive marketplace, brand awareness matters more for companies than ever before. Social media platforms not only provide a means to boost your brand,

Executive Insights

The Importance of Data Visualization

Many communications and PR professionals take advantage of media monitoring and analysis to gain insight into their strategies and boost the effectiveness of PR campaigns.