Employee and Customer Experience are One and the Same
The correlation between employee and customer experience is a natural one. A customer’s experience with your brand is ultimately shaped by the people they interact
October 23, 2018
PR PERSPECTIVES FOR SMARTER DECISIONS
Analyzing Employee Reviews for Actionable Brand Insights
Workplace environment issues have recently come into the media spotlight for a variety of reasons and can do serious damage to an organization’s ability to
October 16, 2018
How a Financial Company Enhanced Their Brand Reputation Management Strategies to Drive Business Goals
One of the nation’s most prominent financial services company did not have the resources to track its complex and vast media coverage, let alone dive
October 9, 2018
Why You need to Add Third-Party Media Influencers to Your Communications Plan Right Now
Influencers are all the hype nowadays, with both communicators and marketers jumping to uncover the perfect social media campaign or engage outlets that receive the
October 4, 2018
Webinar: How to Design a PR Measurement Plan Tied to Business Goals
Many communications and PR practitioners today are feeling pressure to prove how their work is impacting the broader business. While there is a plethora of
September 27, 2018
4 Ways to Leverage the Interplay Between Traditional and Social Media
Building a comprehensive communications strategy requires engaging with and leveraging multiple media channels. Trends emerging on one channel may differ from another or share similarities
September 20, 2018
3 Tips to Amplify Key Messages
Pushing key messages rooted in larger reputational goals is one of the most effective ways to contribute to company-wide objectives and demonstrate the communications team’s
September 20, 2018
Data-Driven Media Relations: Targeting Authors and Outlets
Data-driven media relations strategies have many benefits. Primarily, it will amplify your key messages most effectively and efficiently, giving you time back in your day.
September 10, 2018
Lessons from The New CCO Podcast: Integrate the Business
As discussed in a recent CommPRO webinar by top communications executives, the role of the CCO is modernizing. It’s no longer enough for the role
September 5, 2018