From avoiding brand crises to looking for ways to strengthen your image proactively, you need an accurate and consistent method to understand your public perception and measure your impact on it.
Show the C-suite that you are refining your tactics to make the most out of your resources and deliver results quarter over quarter through an outcome-based reputation measurement strategy centered on brand drivers.
An outcome-based reputation measurement strategy centered on brand drivers allows you to:
Quantify Your Reputation
While it may be interesting to count how much negative or positive coverage you are getting, wouldn’t it be more helpful to know the topics and even subtopics driving that coverage? To truly make an impact, you need to accurately decipher the sentiment and frequency of those key topics in your traditional and social media coverage. Examples of brand drivers include:
- CSR (corporate social responsibility)
- Workplace culture
- Financial Performance
- Product Quality
You can take this analysis a step further by breaking these drivers into subtopics. For instance, Workplace Culture coverage can be further divided into diversity, managerial skill, and teamwork. Identify which drivers get the most negative or positive coverage and reallocate resources to improve your campaigns and strategies.
Stop Crises Before They Erupt
Understand the Interplay of Social and Traditional Media
Uncovering the context behind your media coverage is the secret to making a measurable impact on your brand’s reputation.
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