Communications & PR
Accurate media analysis that delivers the business insights hidden in your earned media coverage.
Harness the Power of Next Generation Measurement
Fully Analyzed Results in Near Real-Time
Regardless of language or media type, our team is responsible for making sure your media analysis is correct—no more valuable time wasted massaging “directionally correct” output. You can take our accurate analysis straight to the Board.
See the Interplay of Traditional and Social Media
Our proprietary Trending Score shows you how traditional and social media coverage interacts so you can be more proactive and strategic—leveraging each channel for maximum impact.
Executive-Ready
Insights
Tell the story behind the story—we attribute your efforts to business goals. From thought leadership to driving conversions, you get the “so what?” behind your coverage.
Sample Media Analysis Deliverables
- Daily news briefing
- Weekly analysis roundup
- Monthly and quarterly reports with narrative
- Quarterly earned media correlations to other business data (website traffic, conversions, donations etc.)
- Demographic and psychographic analysis of readership
- Interactive dashboards
- Self-service reporting
- Live news feed
Media Analysis that Delivers on the Needs of Modern PR
Put your work in the context of the business to understand how it impacts company-wide goals. Correlate your work to reputation, website traffic, customer loyalty and more.
Achieve highly nuanced audience targeting with demographic and psychographic analysis. Ensure the right people are seeing the right messages.
Influencers amplify your key messaging and lend credibility to your organization’s stance on an issue. Use media analysis to uncover new ones and measure the impact of influencer strategies on your KPIs.
Truly understand the success of your PR strategies by analyzing where your brand fits in the competitive landscape. Uncover areas where your competitors are successful — or vulnerable — and use this to adjust.
Message pull through directly impacts company-wide goals like being known as an innovative company, but how do you measure multi-dimensional concepts like innovation when keywords fail?
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