Communications & PR
Accurate media analysis that delivers the business insights hidden in your earned media coverage.
Harness the Power of Next Generation Measurement
Fully Analyzed Results in Near Real-Time
Our team is responsible for making sure your media analysis is correct—no more valuable time wasted massaging “directionally correct” output. You can take our accurate analysis straight to the Board.
See the Interplay of Traditional and Social Media
Our proprietary Trending Score shows you how traditional and social media coverage interacts so you can be more proactive and strategic—leveraging each channel for maximum impact.
Executive-Ready
Insights
Tell the story behind the story—we show you how your efforts are impacting business goals. From thought leadership to brand and reputation drivers, you get the “so what?” behind your coverage.
Media Analysis that Delivers on the Needs of Modern PR
It’s your vision, your mission, your data. We help you understand and act on it.
Influencers amplify your key messaging and lend credibility to your organization’s stance on an issue. Use media analysis to uncover new ones and measure the impact of influencer strategies on your KPIs.
Truly understand the success of your PR strategies by analyzing where your brand fits in the competitive landscape. Uncover areas where your competitors are successful — or vulnerable — and use this to adjust.
Message pull through directly impacts company-wide goals like being known as an innovative company, but how do you measure multi-dimensional concepts like innovation when keywords fail?
Related Resources
The role of the Chief Communications Officer and the communications function is changing rapidly. Communications has been elevated to a proactive function…
The final article of our five-part series produced with partner PR News examines the impact of data analytics on corporate communications…
Research Report from PR News in partnership with PublicRelay.