Communications & PR
Accurate media analysis that delivers the business insights hidden in your earned media coverage.
Harness the Power of Next Generation Measurement
Fully Analyzed Results in Near Real-Time
Regardless of language or media type, our team is responsible for making sure your media analysis is correct—no more valuable time wasted massaging “directionally correct” output. You can take our accurate analysis straight to the Board.
See the Interplay of Traditional and Social Media
Our proprietary Trending Score shows you how traditional and social media coverage interacts so you can be more proactive and strategic—leveraging each channel for maximum impact.
Tell the story behind the story—we show you how your efforts are impacting business goals. From thought leadership to brand and reputation drivers, you get the “so what?” behind your coverage.
Sample Media Analysis Deliverables
Media Analysis that Delivers on the Needs of Modern PR
Influencers amplify your key messaging and lend credibility to your organization’s stance on an issue. Use media analysis to uncover new ones and measure the impact of influencer strategies on your KPIs.
Truly understand the success of your PR strategies by analyzing where your brand fits in the competitive landscape. Uncover areas where your competitors are successful — or vulnerable — and use this to adjust.
Message pull through directly impacts company-wide goals like being known as an innovative company, but how do you measure multi-dimensional concepts like innovation when keywords fail?
The role of the Chief Communications Officer and the communications function is changing rapidly. Communications has been elevated to a proactive function…
When talking about media monitoring and analysis, many people use the terms interchangeably. However, there is an important distinction between the two…