Harness the Power of Human-Assisted AI
Human Judgement, Machine Speed
A human analyst reads all of your stories
Relying solely on automated media monitoring systems leaves you vulnerable to irrelevant content and inaccurate analysis. Our human analysis ensures quality while allowing for a deeper level of insight, capturing perceptions on topics that matter to your brand like Corporate Social Responsibility, Innovation, Diversity etc. rather than just keywords.
They are assisted by clever AI
We employ a type of AI called supervised machine learning, in which a human is required to train the algorithm by labeling the raw inputs. As humans tell the machine which articles are relevant, the machine starts predicting which new articles are likely to be relevant, and analysts provide feedback all the while – validating or correcting the machine’s assumptions. It’s a constant feedback loop and makes for the ultimate human-computer team up.