Harness the Power of Next Generation Measurement to Move Your Brand Forward
Fully Analyzed Results in Near Real-Time
Our team is responsible for making sure your media analysis is correct—no more valuable time wasted massaging “directionally correct” output. You can take our accurate analysis straight to the Board.
See the Interplay of Traditional and Social Media
Our proprietary Trending Score shows you how traditional and social media coverage interacts so you can be more proactive and strategic—leveraging each channel for maximum impact.
Tell the story behind the story—we show you how your efforts are impacting business goals. From thought leadership to brand and reputation drivers, you get the “so what?” behind your coverage.
A Media Intelligence Company that Delivers on the Needs of Modern PR
It’s your vision, your mission, your data. We help you understand and act on it.
You know that your team should be ready to react quickly to trending topics. You also need to look forward and create plans that make you a strategic partner to the business. But those strategic insights are locked in the context of your coverage. It’s time to move beyond keywords and booleans and get to the answers you need. Now you can put blunders in the past and say goodbye to tools that only deliver frustration. Get ready for real insights with meaning, customized to your business and industry. We think you and PublicRelay will make a great team. Take back your time, take back your confidence, and go grab that cape!
It’s time to shake up the status quo.Get the Answers
On average only
of social media, broadcast, and other media mentions are relevant to our clients
of fortune 500 clients
state that our analysis is shared directly with Executive Management
On average over
points of data are tagged for our clients — making them available for further analysis
Communications Superstars in Action
Defending SOV in a Complex, Competitive, and Highly Volatile Industry
Tackling a Competitive and Complex Media Environment
When a booming cloud services company became one of the top ten players in its marketplace, it had to take steps to protect the ground it gained. Being blindsided by new competition is a constant threat in the technology world. Companies need to be wary of giants like Microsoft, Oracle, and Amazon suddenly entering your market.Read More about Growing SOV and Market Share
Extracting Actionable Insights from Complex Communications Data
High Coverage Spikes
Publicly traded companies with multiple business units pose several major challenges to communications teams. With high volumes of coverage around each unit and several brand drivers to keep track of, it is difficult to understand message pull-through and if the company is in control of its own reputation. Add high coverage spikes to this list of challenges, and it is even more difficult to understand the success of a communications strategy.Read More about Impacting Corporate Goals
Streamlining Strategic Communications at a Major National Bank
The Complexity of Strategic Media Measurement
Banking and financial institutions are emphasizing effective communications with wary customers and stakeholders. Find out how one company uses data insights to inform their messaging strategy. With branches and locations both globally and across America, large banks must stay in front of news in individual regions and on top of issues like customer experience and perception, corporate compliance and responsibility, cybersecurity, and community relations.Read More about Data-driven Messaging Strategies
Transforming the Way a Telecommunications Leader Measures Event-Based Communications
Monitoring Media Coverage for Events
Media events are the bread and butter of communications/PR work in the telecommunications industry. From new spokespeople contracts to influencer collaborations and product launch events, telecommunications is a noisy industry with only a few players and much promotional activity. In this fast-moving industry, understanding an event’s success in near-real time can present challenges.Read More about Just-In-Time Insights
The Power of Rapid Response
Who’s Ready For An IPO?
A leading multinational healthcare company spun off a business unit and issued an Initial Public Offering (IPO). The communications team was concerned about their ability to adequately analyze the high volume of coverage expected. At the time of and Immediately following the event, they needed around-the-clock monitoring of online, social, and broadcast media coverage.Read More about The Power of Rapid Response
How Human Analysis Arms the Treasury Department
And the survey says…
With the intention of providing better online customer service, the Department of Treasury surveys website visitors about their experience. In addition, they want to know if the visitor chose an online experience first versus another channel like the call center. To get this complete picture, the agency deployed PublicRelay’s hybrid solution that combines top technology with expert human analysis.Read More about top Human Analysis
Understanding the Success of CES
Monitoring Media Coverage at the World’s Largest Tradeshow
The Consumer Technology Association hosts the largest gathering of innovation and connectivity on the planet – CES in Las Vegas. In advance of the 2017 show, Jeff Joseph (SVP of Communications and Strategic Relationships) and his team constructed a game plan for monitoring, analyzing and responding to media coverage. The media intelligence would focus on event coverage generated by CTA, their exhibitors and keynote speakers. Execution of this plan would require a robust technology paired with a team of people “on” 24 hours a day.Read More about Getting innovative
Actionable Insights From Comprehensive Analysis
National Brand Gauging Grassroots Efforts
One of America’s leading energy providers operates in 48 states and Washington, D.C. The Communications teams are tasked with monitoring and reporting on media efforts for national and regional brands. To tie back their efforts to the objectives of the business, they needed to analyze media coverage that included specific topics in local markets.Read More about Comprehensive Analysis