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“We were immediately able to use PublicRelay's tools, whereas other systems have taken months to learn.”
Director of Corporate Communications, Major IT Services Firm
“My years of experience tell me that the combination of smart technology and analysis by real people that understand the client's business is the right way to approach the problem.”
Agency Head
“We like the republishing and workflow tools that allow us to act on important developments from within the system.”
VP of Communications at $100 billion Manufacturer
“I have been very impressed with the efforts of PublicRelay to bridge the gap between raw technology, which has yielded disappointing results to date, and human analysis.”
Partner, Digital PR Boutique
“I see strong value in applying the system to communications organizations like mine.”
VP of North American Communications
“You have hit it right on the mark – this solution is a game-changer.”
Former SVP of Communications, Top 5 Insurance Company
“This is a very powerful approach. You guys are way under-selling this system.”
Head of Communications, Major Government Agency
“You have built the system I sought for 15 years (and ultimately cobbled together piecemeal). I always wanted something like this.”
Former EVP of Communications for Major Cable Network
“I’ve seen what is coming out of Silicon Valley, and they are developing technology for technology’s sake. You guys listened to the market, and I like what you have. You really have the tiger by the tail.”
Language Processing Expert
“Your ability to take a positive story and give it legs is exciting!”
Professor, Top 5 Journalism Program
“We've seen significant improvements while using PublicRelay, including accurate article analysis and the ability to see where to intervene based on the social media activity around our key coverage.”
Director of Corporate Communications, Major IT Services Firm
“PublicRelay took the time to understand how we actually operate, so it is powerful in the information it provides yet easy to use and implement.”
Partner, Leading Regional Agency
“PublicRelay solves several problems that other providers we evaluated have struggled with: reducing the noise in our coverage, getting to meaningful content faster, and tracking the popularity of content in social media.”
VP of Communications, Global 100 Company

executivereporting

See how PublicRelay gives you rich insights through executive level reporting and charts.

PublicRelay_Charts

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Focus on the opinions and relationships that really matter

 

Avoid the problem of too much data and not enough insight.

Exploding coverage volume is making monitoring every mention impractical for most companies.  The noise that comes from broad-based catch-all monitoring hampers productivity and takes time away from valuable engagement efforts.  We focus your monitoring like never before, de-clutter your world, and find for you the leverage to shape a debate on your own terms.

Use our intelligence to keep your efforts focused on the right group.

Do you consistently have a good handle on the influencers shaping perception in your market?  Do you know the prominent authors and the sources they cite?  Do you find yourself wasting time attempting to identify new influencers as they come on the scene while trying to accurately evaluate their impact on your world?  While you likely know the top 10, 20 or 50 individuals well, the list of key people is often much longer than your team can readily keep tabs on, and that list seems to be changing all the time.

PublicRelay solves these problems.  Our technology, complemented with analyst judgment, serves as your eyes and ears, keeping you on top of the authors – and the sources they quote in their coverage – that are driving opinion in your market. 

We focus a lens on these top authors and sources, adjusting our focal area as new influencers come on the scene and others fade from prominence.  As these influencers engage in the topics that matter to you, we meticulously record their opinions and provide insights into how to most effectively engage them. 

Cultivate your communities before you need them.

In a time of crisis, it is critical to have allies and brand advocates who can come to your aid.  And when you launch a major initiative, networks of supporters can help you promote and amplify your program.  PublicRelay gives clients the tools and intelligence to quickly and methodically build and coordinate communities of supporters.  With PublicRelay, you can:

  • Understand influencer backgrounds and potential bridges you can build to then connect with on a personal basis
  • Gain insights into their viewpoints,  how they were formed and how they have changed over time
  • Know which may be receptive to specific topics or promotional messages
  • Plan the appropriate level of effort, degree of touch, and customized message by topic and the influence level of the community or supporter.

Next: Know when to intervene – or stay silent ►

PRinsights

Survey of how online users get specialized information reiterates the importance of identifying key influencers, as 'experts' trump online friends for finding key information.

Pew study finds that traditional media still reigns supreme even though the media landscape has rapidly expanded.

Study shows the need for accurate information to justify results to C-suite executives.

New York Times blog post demonstrates the power of social media amplifying traditional media authority.

APCO study demonstrates the vital need for relationship building between public relations professionals and bloggers.

InPrint

 Strategic Public Relations and Integrated Marketing Comm.

PublicRelay is highlighted in the recently released 2nd edition of The Handbook of Strategic Public Relations and Integrated Marketing Communications. We were called out as a leader in delivering key insights and actionable information to PR and Communications Executives.