The Changing World of Media Monitoring

For most corporate media relations, public relations, or marketing executives, finding the right Media Monitoring and Analysis solution is not easy.

Consider your work today:

• Does your leadership team have high standards for managing your company's brand and reputation in the media?
• Has the speed of communications made it time-consuming to monitor your brands, products, and executives and analyze what influential press outlets, Internet news sites, and blogs are saying about them?
• Are you tired of:
  • Being forced to consult several different systems to get the media analysis you need?
  • Using systems that force you to change the way you work or make you work with complex software just to get simple answers?
  • Wading through the results from automated media monitoring solutions or clipping services that give you too many or too few results, noise from meaningless passing mentions, and media content analysis with questionable accuracy?
  • Incurring significant internal or vendor costs to create a simple clipping book or media coverage summary?
• And when you find positive coverage, do you wish you could quickly amplify its impact using relationships, the press, blogs, and social media all at once?

PublicRelay's PR software provides you with tightly filtered and methodically analyzed media coverage as well as a set of tools for engaging and influencing those who are shaping the perception of your brand.