Our Analysts Deliver Accurate Content and Insights

With all the progress in technology, computer systems still struggle to understand sarcasm, double-meanings, and most importantly the context of an issue. We solve this problem by placing our advanced technology in the hands of our trained, certified analysts. 

Automated Problems Solved

Our approach to identifying and scoring content captures nuance, not just data.  Some key advantages include:

• Identification and understanding of terminology unique to your organization or industry.
• Analysis that correctly interprets the nuances of language like sarcasm, hyperbole, and humor.
• Selection of content that is relevant and significant to you and your team.
• Accurate sentiment scoring to guarantee the correct insights.
• Interpretation of concepts from content that cannot be provided by automated analysis.

Advantages for Your Team

Not only do we solve the problems of complex language and contextual discussions, with human analysis you enjoy:

• Hours saved for your team by eliminating the time to identify and score your coverage, often in multiple systems that can require days of painful training.
• Complete confidence in the scoring accuracy of your content, meaning reports, charts, and other metrics are consistently reliable.
• Flexibility to quickly adjust the focus and scoring preferences of the key issues affecting your organization.

Ashley McMaster, Director of Communications at medical device association AdvaMed, summarized the effectiveness of our approach to human analysis: “ Their analysts are like an extension of our team. ”

Our analysts are highly-trained, certified professionals from top universities who take the time to understand your business and accommodate your preferences.  Many are industry-specific experts who know the right jargon and terms of art, and they are frequently multi-lingual (including native speakers).

With our proven and reliable human analysis, we gives you the power to achieve “grounded truth,” so you can be confident you’re working from – and reporting with – the right information. 

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