Human Analysis


PublicRelay is the premier PR media monitoring and analytics solution for communications and marketing professionals.

Known for its ease of use, superior data quality, and actionable information, PublicRelay delivers accurate business intelligence, drives proactive influencer engagement, and proves PR impact for the world’s most prominent corporations, associations, and government agencies.

Our solutions make your job easier and make you more effective. Learn more on our solutions on the pages to the right.


“We were immediately able to use PublicRelay's tools, whereas other systems have taken months to learn.”
Director of Corporate Communications, Fortune 500 Software Company
“We like the republishing and workflow tools that allow us to act on important developments from within the system.”
VP of Communications at $100 billion Manufacturer
“You have hit it right on the mark – this solution is a game- changer.”
Former SVP of Communications, Top 5 Insurance Company
“You have built the system I sought for 15 years (and ultimately cobbled together piecemeal). I always wanted something like this.”
Former EVP of Communications for Major Cable Network
“We've seen significant improvements while using PublicRelay, including accurate analysis and the ability to intervene based on social media activity.”
Director of Corporate Communications, Major IT Services Firm
“PublicRelay took the time to understand how we actually operate, so it is powerful in the information it provides yet easy to use and implement.”
Partner, Leading Regional Agency
“PublicRelay solves problems that other providers we evaluated have struggled with: reducing noise in our coverage, getting to meaningful content faster, and tracking the popularity of content in social media.”
VP of Communications, Global 100 Company
“Again and again, PublicRelay has put us out in front of problems before they become crises.”
Communications Executive, Three-Letter U.S. Government Agency
“If you’re a CCO (or want to be), do yourself a favor – talk with these folks. This new tool is a game-changer.”
Ward White, Vice President, Communications, Northwestern Mutual (ret.)
“Their analysts are like an extension of our own team.”
Ashley McMaster, Director, Communications, AdvaMed
“PublicRelay's solution is a significant time saver to our team allowing us to spend more time on PR issues that matter the most.”
Chris Grandis, Corporate Director Global Public Relations, CSC
“Accurate, reliable, and always keeping me on top of the issues.”
Ashley Eames, Public Relations Manager, Iridium
“The best solution I've seen, with the quality a Fortune 500 executive expects.”
Caren Merrick, Former EVP, Marketing, WebMethods


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PublicRelay Careers
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  1. Comprehensive Monitoring

    Comprehensive Monitoring

    Online news, traditional print, blogs, and other coverage all in one place. Read More

  2. Human Analysis

    Human Analysis

    Accurate tone, categorization, and analysis by an analyst working to your standards. Read More

  3. Predictive Momentum

    Predictive Momentum

    Engagement statistics from social data show which stories are catching fire. Read More

  4. Social Media

    Social Media

    Insight to know who matters - and then engage them in a targeted manner across social media. Read More

  5. Rich Profiles

    Rich Profiles

    Better information than you’ve ever had on the people shaping opinion in your market. Read More

  6. Smart Tools

    Smart Tools

    Powerful but simple tools to efficiently expand your outreach to influencers. Read More

  7. Actionable Insights

    Actionable Insights

    Real-world business insights gleaned from the data and served up to you. Read More

  8. Executive Reporting

    Executive Reporting

    Graphs and reports yielding true business insight and designed for senior executives. Read More

Our Analysts Deliver Accurate Content and Insights

With all the progress in technology, computer systems still struggle to understand sarcasm, double-meanings, and most importantly the context of an issue. We solve this problem by placing our advanced technology in the hands of our trained, certified analysts. 

Automated Problems Solved

Our approach to identifying and scoring content captures nuance, not just data.  Some key advantages include:

  • Identification and understanding of terminology unique to your organization or industry.
  • Analysis that correctly interprets the nuances of language like sarcasm, hyperbole, and humor.
  • Selection of content that is relevant and significant to you and your team.
  • Accurate sentiment scoring to guarantee the correct insights.
  • Interpretation of concepts from content that cannot be provided by automated analysis.

Advantages for Your Team

Not only do we solve the problems of complex language and contextual discussions, with human analysis you enjoy:

  • Hours saved for your team by eliminating the time to identify and score your coverage, often in multiple systems that can require days of painful training.
  • Complete confidence in the scoring accuracy of your content, meaning reports, charts, and other metrics are consistently reliable.
  • Flexibility to quickly adjust the focus and scoring preferences of the key issues affecting your organization.

Ashley McMaster, Director of Communications at medical device association AdvaMed, summarized the effectiveness of our approach to human analysis: “ Their analysts are like an extension of our team.

Our analysts are highly-trained, certified professionals from top universities who take the time to understand your business and accommodate your preferences.  Many are industry-specific experts who know the right jargon and terms of art, and they are frequently multi-lingual (including native speakers).

With our proven and reliable human analysis, we give you the power to achieve “grounded truth,” so you can be confident you’re working from – and reporting with – the right information.

Next: Predictive Momentum


  PR News Digital PR Guidebook PublicRelay continues to provide industry-leading insights in measurement and analytics with a featured article in the fifth volume of the PR News Digital PR Guidebook. Read More ►


See PublicRelay in action – bringing effective solutions to the world’s leading corporations, government agencies, and trade associations

PublicRelay Solutions

Also see the unique ways our system has been used to meet specific client needs, including executive reports, issue tracking, and influencer identification and engagement.