PublicRelay continues to provide industry-leading insights in measurement and analytics with a featured article in the fifth volume of the PR News Digital PR Guidebook. Read More ►
PublicRelay takes pride in solving real-world problems for clients
Here are a few examples of how we give our clients the power to deliver results for their organization:
Client: Fortune 500 Information Technology Firm
Problem: The premium monitoring and analysis solution they were using prior to working with us generated visually stunning reports, however the team never had sufficient confidence in the information to share it with senior management. Each time they drilled into the underlying data, they quickly realized that the metrics and conclusions were based on faulty information – erroneous analysis and categorization were the norm. This compromised the team's ability to report accurately to the company's leadership and might even drive wrong strategic decisions. Repeated requests to the provider to correct the analysis were met with promises of ‘adjusting algorithms’ yet these changes did nothing to fix the problem.
Solution and Impact: PublicRelay was brought in to solve the problem, and in short order analysis errors were a thing of the past. Not only is this client now receiving accurate coverage and insights, but they have also gained the added benefit of workflow productivity tools. These tools include social media distribution and publishing tools to quickly communicate with external and internal customers. And of course, now they have access to reliable reporting and analysis that they can show to senior executives with confidence and can use to begin driving smart planning and resource allocation.
Client: Publicly-Traded Consumer Services Company
Problem: This extremely fast-growing company was struggling with a patched-together solution that was built up over the years. This system could no longer handle the requirements of a public company that needed to plan and execute a communications strategy to impact millions of potential customers. They had multiple log-ins (depending on the type of information or media source), the systems did not share information, and there were no consistently applied metrics. Likewise, the reporting that came from this patchwork of solutions was just that – a patchwork of unrelated, rudimentary charts that did not properly measure impact, drive action, or help shape strategy.
Solution and Impact: PublicRelay was able to consolidate all of the client’s information and analytics into a single, reliable interface. Accompanied by consistently applied analysis and insight into key influencers, the client finally had at its fingertips the knowledge and capabilities to support the sophistication required for a public company. Their communications team have now moved into a much more proactive mode, eliminating or reducing more than a third of the ‘crisis’ issues they had previously faced.
Client: Publicly-Traded Energy Company
Problem: Due to rapid changes in the energy market over the past five years, this company was faced with a dramatic increase in public scrutiny as well as government oversight, often based on public opinion polls. They had experimented with a number of solutions over the years but none really met their needs. They kept finding that automated solutions, while generally inexpensive, failed to do much for their team outside of providing simple Boolean-based results and unreliable sentiment analysis. In addition, the issues, messages, and campaigns they tracked were complex and did not lend themselves to keyword-centric systems. Finally, their ability to understand and manage the complex, changing world of influencers in the energy sector was limited by staff constraints.
Solution and Impact: With PublicRelay in their hands, this company finally was able to get their arms around the complex messages they were trying to manage in the media. They also were able to implement a sophisticated, fact-based influencer relationship management strategy. This allowed them for the first time to feel in control of the ecosystem that had become so important to their growth as a company.
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Also see the unique ways our system has been used to meet specific client needs, including executive reports, issue tracking, and influencer identification and engagement.
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