pricelessquote

“We were immediately able to use PublicRelay's tools, whereas other systems have taken months to learn.”
Director of Corporate Communications, Major IT Services Firm
“My years of experience tell me that the combination of smart technology and analysis by real people that understand the client's business is the right way to approach the problem.”
Agency Head
“We like the republishing and workflow tools that allow us to act on important developments from within the system.”
VP of Communications at $100 billion Manufacturer
“I have been very impressed with the efforts of PublicRelay to bridge the gap between raw technology, which has yielded disappointing results to date, and human analysis.”
Partner, Digital PR Boutique
“I see strong value in applying the system to communications organizations like mine.”
VP of North American Communications
“You have hit it right on the mark – this solution is a game-changer.”
Former SVP of Communications, Top 5 Insurance Company
“This is a very powerful approach. You guys are way under-selling this system.”
Head of Communications, Major Government Agency
“You have built the system I sought for 15 years (and ultimately cobbled together piecemeal). I always wanted something like this.”
Former EVP of Communications for Major Cable Network
“I’ve seen what is coming out of Silicon Valley, and they are developing technology for technology’s sake. You guys listened to the market, and I like what you have. You really have the tiger by the tail.”
Language Processing Expert
“Your ability to take a positive story and give it legs is exciting!”
Professor, Top 5 Journalism Program
“We've seen significant improvements while using PublicRelay, including accurate article analysis and the ability to see where to intervene based on the social media activity around our key coverage.”
Director of Corporate Communications, Major IT Services Firm
“PublicRelay took the time to understand how we actually operate, so it is powerful in the information it provides yet easy to use and implement.”
Partner, Leading Regional Agency
“PublicRelay solves several problems that other providers we evaluated have struggled with: reducing the noise in our coverage, getting to meaningful content faster, and tracking the popularity of content in social media.”
VP of Communications, Global 100 Company

executivereporting

See how PublicRelay gives you rich insights through executive level reporting and charts.

PublicRelay_Charts

Learn More ►

Reinforce your messages

 

Tell your stories more powerfully.

A strong foundation of credible sources makes your message more persuasive.  Some of the most convincing sources and messengers can be those outside your organization.  PublicRelay’s intelligence platform surfaces and analyzes these sources, indicating the third parties you can use to strengthen your messaging.

Have you ever:

  • Wished a larger (or better targeted) audience had seen a particularly positive story about your company or organization?
  • Wanted to provide the best possible experts (particularly those who understand your message) to an author researching your company or a key issue you face?
  • Desired to quickly and effectively amplify your messages and then track the results of your actions?

PublicRelay scours the media landscape for credible, supportive viewpoints which you can leverage easily in your communications efforts.  You can then harness your coverage and the relationships our system has identified and enabled in order to improve the effectiveness of your communications efforts.  These improvements cover multiple channels and allow you to:

  • Call more attention to particularly insightful and accurate coverage that may not have been seen initially by a sufficiently large audience
  • Weave credible third-party messages into the information you distribute across your channels
  • Discover ideas that you – or executives you are coaching – can use in corporate, organizational, or product blogs
  • Know the credible sources (analysts and other influencers quoted in the news) that can be leveraged to support your messaging efforts
  • Target sources favorable to you and audiences receptive to your message
  • Execute sophisticated thought leadership campaigns, building upon the views of the top influencers in your communities, and then cross-linking to boost your – and their – credibility

Next: Rally the right supporters behind every one of your efforts ►

PRinsights

Survey of how online users get specialized information reiterates the importance of identifying key influencers, as 'experts' trump online friends for finding key information.

Pew study finds that traditional media still reigns supreme even though the media landscape has rapidly expanded.

Study shows the need for accurate information to justify results to C-suite executives.

New York Times blog post demonstrates the power of social media amplifying traditional media authority.

APCO study demonstrates the vital need for relationship building between public relations professionals and bloggers.

InPrint

  Strategic Public Relations and Integrated Marketing Comm.

PublicRelay is highlighted in the recently released 2nd edition of The Handbook of Strategic Public Relations and Integrated Marketing Communications. We were called out as a leader in delivering key insights and actionable information to PR and Communications Executives.