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“We were immediately able to use PublicRelay's tools, whereas other systems have taken months to learn.”
Director of Corporate Communications, Major IT Services Firm
“My years of experience tell me that the combination of smart technology and analysis by real people that understand the client's business is the right way to approach the problem.”
Agency Head
“We like the republishing and workflow tools that allow us to act on important developments from within the system.”
VP of Communications at $100 billion Manufacturer
“I have been very impressed with the efforts of PublicRelay to bridge the gap between raw technology, which has yielded disappointing results to date, and human analysis.”
Partner, Digital PR Boutique
“I see strong value in applying the system to communications organizations like mine.”
VP of North American Communications
“You have hit it right on the mark – this solution is a game-changer.”
Former SVP of Communications, Top 5 Insurance Company
“This is a very powerful approach. You guys are way under-selling this system.”
Head of Communications, Major Government Agency
“You have built the system I sought for 15 years (and ultimately cobbled together piecemeal). I always wanted something like this.”
Former EVP of Communications for Major Cable Network
“I’ve seen what is coming out of Silicon Valley, and they are developing technology for technology’s sake. You guys listened to the market, and I like what you have. You really have the tiger by the tail.”
Language Processing Expert
“Your ability to take a positive story and give it legs is exciting!”
Professor, Top 5 Journalism Program
“We've seen significant improvements while using PublicRelay, including accurate article analysis and the ability to see where to intervene based on the social media activity around our key coverage.”
Director of Corporate Communications, Major IT Services Firm
“PublicRelay took the time to understand how we actually operate, so it is powerful in the information it provides yet easy to use and implement.”
Partner, Leading Regional Agency
“PublicRelay solves several problems that other providers we evaluated have struggled with: reducing the noise in our coverage, getting to meaningful content faster, and tracking the popularity of content in social media.”
VP of Communications, Global 100 Company

executivereporting

See how PublicRelay gives you rich insights through executive level reporting and charts.

PublicRelay_Charts

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Know when to intervene – or stay silent

 

Stay on top of the media landscape with proactive intelligence.

When bad news breaks, knowing when to jump into a debate and take action or when to stay on the sidelines is often based on instincts.  It’s difficult to come by hard data summarizing whether a story is fizzling or mushrooming.  Likewise, knowing when a few of your well-placed words will help a good message get legs is equally challenging. 

PublicRelay gives you facts to know better when to jump into the pool and when to stay dry.

Our proprietary PR Index SM quickly tells you which important stories are being acted on in social media and which aren’t receiving much attention.  For the first time, you have timely insights that can help you head off an issue getting legs – or just watch an issue that is slowly simmering.  You can even identify good, supportive content that could use a boost from your own social media efforts — and take action from within PublicRelay.

But it’s about more than just watching coverage.  Intervening with people at the right time can make all the difference.

PublicRelay serves you the kind of proactive intelligence that makes you and your team look downright brilliant.  For example: 

  • We identify the influencers that have been positive but that are drifting toward becoming detractors
  • We make sure you know who among your target influencer set has not covered you recently – possibly indicating a relationship risk
  • We call out new authors and influencers that are worthy of relationship building efforts

And beyond coverage and people, PublicRelay gives you more insight into when and where to intervene to spread your key messages.

Now you can daily know how your message pickup is doing – and not just your overall coverage, but every message that matters enough to you.  If you see an important issue fading, you know to intervene quickly to stoke the fire of interest in that issue.  If, on the other hand, you are faring well on that issue, you may choose to smartly reapply resources elsewhere.

Coverage, people, and messages – with PublicRelay your actions are smarter, more focused, and more proactive.

Next: Reinforce your message ►

PRinsights

Survey of how online users get specialized information reiterates the importance of identifying key influencers, as 'experts' trump online friends for finding key information.

Pew study finds that traditional media still reigns supreme even though the media landscape has rapidly expanded.

Study shows the need for accurate information to justify results to C-suite executives.

New York Times blog post demonstrates the power of social media amplifying traditional media authority.

APCO study demonstrates the vital need for relationship building between public relations professionals and bloggers.

InPrint

  Strategic Public Relations and Integrated Marketing Comm.

PublicRelay is highlighted in the recently released 2nd edition of The Handbook of Strategic Public Relations and Integrated Marketing Communications. We were called out as a leader in delivering key insights and actionable information to PR and Communications Executives.