PublicRelay provides targeted, high-impact social media monitoring and engagement

Social Media is here to stay.  But frequently the insights and intelligence that come from social media are buried in an avalanche of data.  Tweets, blogs, and posts create so much clutter that it becomes difficult to know what to listen to, much less how to react.

PublicRelay solves this problem, so now you hear just what matters to you. 

With our intense focus on the influencers that really impact your company, communications campaigns, and messaging, we put a lens on the social media conversations and comments that truly impact your results.  And since the people that you need to listen to can evolve over time, and based on changes in the topics you care about, we adjust our tracking accordingly.

Engaging in social media has become an expectation by management for many communications teams.  Having something valuable to share with individuals and groups with vastly different backgrounds, hot buttons, and biases has become more challenging than ever before.  The effectiveness of spraying out generic press releases and emails to large groups of media contacts has come into question in many leading companies, as the wrong message reaches the wrong people and doesn't “stick.”

With PublicRelay, you can target custom messages to the right sets of influencers.

Now you can identify not just the first tier of influencers, but many additional contacts you need to communicate with to get your message out – but are more challenging to track and reach.  These are not generic lists based on broad topics of coverage, rather they are based on the specific topic or message that you are trying to address and promote. 

All of a sudden, you have the ability to plan and strategize in more powerful ways.  For example: “We’ll meet this first set of influencers face-to-face;  the next set, we’ll reach through conference calls; for the third group we’ll conduct a webinar; and for the fourth set, we’ll begin a low-touch digital dialogue.” 

You can now confidently apply your limited resources precisely where they will have the most impact.

With PublicRelay, you’ve moved from a list of hundreds or thousands of outlets and a fire hose of social media data to a focused set of information from just the people that matter most to you.  And we provide you with this information in a way that is powerful, actionable, and super-charges your daily activities.

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