We find which stories are getting traction so you can act

A tree falls in the woods…is anyone there to hear it?

Your strategy often depends on how much attention coverage is getting.  Sometimes a negative story just fizzles and fades, and you’re happy to just let it go.  Then there’s the bad story that just…won’t…die. With the power of the Web and social media in their hands, more and more people comment, post, and distribute it, and the story takes on a life of its own.  Wouldn’t you like to know which situation you’re facing – a story ready to fizzle or explode – before taking action?

PublicRelay solves that problem.  By aggregating social media statistics for the content that matters to you, we can tell you what’s hot and what’s not.  The data is distilled into a simple, single view, so you can tell at a glance where you and your team need to focus, or even which stories are bubbling under the surface waiting to pop so you can be prepared in advance. 

This power of PublicRelay in your hands works with both good and bad coverage.

When bad news hits, you want to gauge how much interest there is and where the important discussions are happening.  PublicRelay gives you this intelligence.  And we give you the trend in the engagement so you can see whether the story is still climbing in popularity or has peaked.

Positive stories sometimes don’t get the distribution or engagement they deserve.  With PublicRelay, you can see easily how much attention a positive story is receiving and decide whether to expose it to a larger audience. 

And these powerful insights are directly matched to the content that matters to you.

Other tools in the market today may give you a sense for what’s popular.  But there’s so much noise to sift through that the important issues are usually buried and hidden among dozens, if not hundreds, of pieces of useless content and chatter.  On top of this, you may only care about a particular topic so wading through all the off-message content now becomes a major chore.  We make that problem a headache of the past.

Our combination of tracking important content – written by the influencers who matter to your company – and a timely view into the momentum those stories are getting in social media are unique and unmatched in the industry.  Together they make you smarter and more effective with your limited resources every single day.

Next: Social Media ►