PublicRelay gives you powerful, executive-level reporting to help you make your case

Communications professionals are, unfortunately, often the poor cousin when it comes to having the right tools to show their impact to senior management.  Typical metrics include clip counts, keyword-based automated analysis, and Ad Value Equivalent.  Some teams get a better understanding of impact through expensive one-off measurement studies that suffer from a limited shelf life.  Many communications professionals remain frustrated, looking for metrics and insights that can both show defensible results and support effective strategic planning and action.

PublicRelay puts accurate, executive-ready reports right in your hands.

Now you can show the impact of your communications campaigns on specific message uptake.  You can compare the results of one communications strategy to another and even show the impact of your efforts on sales and market share.  This powerful analysis is available with a few simple clicks, and unlike one-off studies, these executive reports are available against flexible time periods, topics, targeted influencers, and more.

PublicRelay also empowers you to elevate your game during a crisis.

Because of our ability to answer tough questions smartly, when a crisis hits, we are at your side with the information you need to strike at lightning speed.  Need to reach out to the most relevant set of supporters on a specific topic?  We give you the answer immediately based on up-to-date, accurate information.  What about the subset of influencers who have caused you problems in the past?  We know who they are too.  Now you can quickly prepare a smart response knowing the issues and perspective likely to resonate with those detractors. 

Our executive-ready reports also can make you be more proactive every day.

 

In communications, the sooner you can spot an issue, trend, or opportunity, the better the odds you have of getting your message across and shaping perceptions.  PublicRelay’s unique Momentum technology tells you which coverage is getting engagement in social media so you can respond – or not respond – based on facts. 

We also identify which authors and outlets are covering you more – or less – and which have changed their position on you over time.  And this is not limited to generic coverage.  We provide these answers based on the articles they have published on specific topics that matter to you.

Want to get a leg up on the competition?  Our reports can tell you where the competition is gaining traction with key influencers, so you can quickly counter that progress before they can respond.  And if they are falling short with other influencers, you can reinforce those relationships, forcing the competition to fight an uphill battle to get the coverage they want.

PublicRelay gives you the intelligence and metrics you and your company's leadership have been looking for, setting a new standard for executive reporting. 


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